Willingness to Share Internet Use Data for Research on Early Disease Detection: Cross-Sectional Survey
26 March 2026 at 04:15
Background: Preliminary research has suggested that internet use data could offer digital signals of early disease and has the potential to facilitate early detection and improve patient outcomes. However, there are significant challenges in linking individual-level internet use data with health outcomes. One key aspect is that the public might not be willing to share data for research or that selective data sharing might create bias in datasets and increase inequalities. Objective: Our study aimed to investigate the willingness of the public to share their internet use data for medical research and to identify key criteria that affect willingness to share. Methods: We conducted a web-based, cross-sectional online survey with 2390 UK adults with and without a history of cancer, heart disease, and depression using quota sampling. Participants were randomly assigned to explore willingness to share different types of internet use data for 1 of 3 health conditions (cancer, heart disease, and depression) and for provision of a pictorial example of internet use data. Logistic regression analysis (Ξ±=.05) for each condition was used to determine key factors of willingness to share, including sociodemographics and attitudes toward sharing. Open-ended comments regarding facilitators of sharing and concerns were analyzed thematically. Results: Willingness to share internet use data was high across conditions (74%β77%, 95% CI 70.5%β80.3%), especially for health app data (73%β76%, 95% CI 69.8%β79.1%). The pictorial example of browsing history did not affect willingness to share. For all conditions, factors consistently associated with willingness to share were perceived benefits (odds ratios [ORs] 5.692β8.850; all