arXiv:2510.22739v2 Announce Type: replace-cross Abstract: In Taobao e-commerce visual search, user behavior analysis reveals a large proportion of no-click requests, suggesting diverse and implicit user intents. These intents are expressed in various forms and are difficult to mine and discover, thereby leading to the limited adaptability and lag in platform strategies. This greatly restricts users' ability to express diverse intents and hinders the scalability of the visual search system. This mismatch between user implicit intent expression and system response defines the User-SearchSys Intent Discrepancy. To alleviate the issue, we propose a novel framework REVISION. This framework integrates offline reasoning mining with online decision-making and execution, enabling adaptive strategies to solve implicit user demands. In the offline stage, we construct a periodic pipeline to mine discrepancies from historical no-click requests. Leveraging large models, we analyze implicit intent factors and infer optimal suggestions by jointly reasoning over query and product metadata. These inferred suggestions serve as actionable insights for refining platform strategies. In the online stage, REVISION-R1-3B, trained on the curated offline data, performs holistic analysis over query images and associated historical products to generate optimization plans and adaptively schedule strategies across the search pipeline. Our framework offers a streamlined paradigm for integrating large models with traditional search systems, enabling end-to-end intelligent optimization across information aggregation and user interaction. Experimental results demonstrate that our approach improves the efficiency of implicit intent mining from large-scale search logs and significantly reduces the no-click rate.

arXiv:2509.15927v4 Announce Type: replace-cross Abstract: Auto-bidding is a critical tool for advertisers to improve advertising performance. Recent progress has demonstrated that AI-Generated Bidding (AIGB), which learns a conditional generative planner from offline data, achieves superior performance compared to typical offline reinforcement learning (RL)-based auto-bidding methods. However, existing AIGB methods still face a performance bottleneck due to their inherent inability to explore beyond the static dataset with feedback. To address this, we propose \textbf{AIGB-Pearl} (\emph{\textbf{P}lanning with \textbf{E}valu\textbf{A}tor via \textbf{RL}}), a novel method that integrates generative planning and policy optimization. The core of AIGB-Pearl lies in constructing a trajectory evaluator to assess the quality of generated scores and designing a provably sound KL-Lipschitz-constrained score-maximization scheme to ensure safe and efficient exploration beyond the offline dataset. A practical algorithm that incorporates the synchronous coupling technique is further developed to ensure the model regularity required by the proposed scheme. Extensive experiments on both simulated and real-world advertising systems demonstrate the state-of-the-art performance of our approach.