arXiv:2602.05474v5 Announce Type: replace-cross Abstract: As a paradigm that delves into the deep seated drivers of user behavior, motivation-based recommendation systems have emerged as a prominent research direction in the field of personalized information retrieval. Unlike traditional approaches that primarily rely on surface level interaction signals, these systems aim to uncover the intrinsic psychological factors that shape users' decision-making processes and content preferences. By modeling motivation, recommender systems can better interpret not only what users choose, but why they make such choices, thereby enhancing both the interpretability and the persuasive power of recommendations. However, existing studies often simplify motivation as a latent variable learned implicitly from behavioral data, which limits their ability to capture the semantic richness inherent in user motivations. In particular, heterogeneous information such as review texts which often carry explicit motivational cues remains underexplored in current motivation modeling frameworks. Extensive experiments conducted on three real world datasets demonstrate the effectiveness of the proposed LMMRec framework.

arXiv:2602.05474v3 Announce Type: replace-cross Abstract: Motivation-based recommendation systems uncover user behavior drivers. Motivation modeling, crucial for decision-making and content preference, explains recommendation generation. Existing methods often treat motivation as latent variables from interaction data, neglecting heterogeneous information like review text. In multimodal motivation fusion, two challenges arise: 1) achieving stable cross-modal alignment amid noise, and 2) identifying features reflecting the same underlying motivation across modalities. To address these, we propose LLM-driven Motivation-aware Multimodal Recommendation (LMMRec), a model-agnostic framework leveraging large language models for deep semantic priors and motivation understanding. LMMRec uses chain-of-thought prompting to extract fine-grained user and item motivations from text. A dual-encoder architecture models textual and interaction-based motivations for cross-modal alignment, while Motivation Coordination Strategy and Interaction-Text Correspondence Method mitigate noise and semantic drift through contrastive learning and momentum updates. Experiments on three datasets show LMMRec achieves up to a 4.98\% performance improvement.