Normal view
-
TechCrunch
-
Appleβs new CEO is reviving a Steve Jobs strategy from 25 years ago
John Ternus made the case in his first keynote as Apple CEO that the iPhone isn't going anywhere.
-
TechCrunch
-
Apple Watchβs new AI features are normalizing the idea that technology is always listening
Apple says its new watches wonβt save raw audio, but features that can transcribe recent speech and summarize ambient conversations raise new questions about consent, privacy, and how people behave when they know they could always be recorded.
Apple Watchβs new AI features are normalizing the idea that technology is always listening
-
TechCrunch
-
Everything Apple announced at its fall iPhone event, from the foldable iPhone Duo to an always-listening Apple Watch
The main event was the tech giant's highly anticipated first foldable phone, the iPhone Duo.
Everything Apple announced at its fall iPhone event, from the foldable iPhone Duo to an always-listening Apple Watch
-
TechCrunch
-
There are new shiny iPhones, so Apple is making you pay more for older modelsΒ
Apple is raising the price of its existing iPhone models by $100, including iPhone 16, iPhone 17, and iPhone Air.
There are new shiny iPhones, so Apple is making you pay more for older modelsΒ
-
TechCrunch
-
The hinge for Appleβs new foldable phone was built with AI
Apple says it used AI and 3D printing in the manufacturing process for its long-awaited foldable phone.
The hinge for Appleβs new foldable phone was built with AI
-
TechCrunch
-
Apple Watchβs new feature listens to your chats and recaps them
The Siri Recap feature is similar to other note-taking apps like Granola.
Apple Watchβs new feature listens to your chats and recaps them
-
TechCrunch
-
Appleβs revamped Health app will calculate your βhealth ageβ and readiness score
The update uses Apple Intelligence to make better sense of your health data.
Appleβs revamped Health app will calculate your βhealth ageβ and readiness score
-
TechCrunch
-
Apple unveils Watch Series 12 and Watch Ultra 4 with an AI upgrade that can recap your day
Most notably, Apple is taking aim at the growing wave of AI wearables with new "Audio Intelligence" features that let you rewind moments and remember details from daily conversations.
Apple unveils Watch Series 12 and Watch Ultra 4 with an AI upgrade that can recap your day
-
TechCrunch
-
Apple has a new way to prove your iPhone photos arenβt AI slop
Apple introduced Apple Reference Image to help users determine whether photos have been edited, including alterations made by AI.
Apple has a new way to prove your iPhone photos arenβt AI slop
-
TechCrunch
-
Apple shows off AirPods 5 with improved active noise cancellation
The AirPods 5 support better noise cancellation, Siri AI, and offer volume controls on the stem.
Apple shows off AirPods 5 with improved active noise cancellation
-
TechCrunch
-
Apple unveils its first foldable, the iPhone Duo
Unlike early iterations of foldables, which looked like vertical slabs, Apple adopted a wider form factor that could aid in a better aspect ratio while watching videos when the device is unfolded.
Apple unveils its first foldable, the iPhone Duo
-
TechCrunch
-
Apple CEO John Ternus says the best AI device is still the iPhone
The company also argued that its on-device models offer consumers more privacy.
Apple CEO John Ternus says the best AI device is still the iPhone
-
TechCrunch
-
Apple launches iPhone 18 Pro with upgraded camera
Apple's new iPhone 18 Pro lineup upgrades the camera and comes in burgundy.
Apple launches iPhone 18 Pro with upgraded camera
-
TechCrunch
-
The App Store is booming again, and AI may be why
New data from Appfigures shows a swell of new app launches in 2026, suggesting AI tools could be fueling a mobile software boom.
The App Store is booming again, and AI may be why
-
TechCrunch
-
Apple reportedly testing four designs for upcoming smart glasses
These glasses are a step back from an ambitious plan that once called for Apple to launch a variety of mixed and augmented reality devices.
Apple reportedly testing four designs for upcoming smart glasses
-
AI News
-
Why companies like Apple are building AI agents with limits
Next-generation AI assistants being developed in the Apple ecosystem and by chipmakers like Qualcomm, but early reports suggest they are being designed with limits in place. Tomβs Guide has described early versions of these assistants as capable of navigating apps, carrying out bookings, and managing tasks in services. For instance a private beta agentic system completed tasks like booking services or posting content in apps. In one test, it moved through an app workflow and reached a payment sc
Why companies like Apple are building AI agents with limits
Next-generation AI assistants being developed in the Apple ecosystem and by chipmakers like Qualcomm, but early reports suggest they are being designed with limits in place.
Tomβs Guide has described early versions of these assistants as capable of navigating apps, carrying out bookings, and managing tasks in services. For instance a private beta agentic system completed tasks like booking services or posting content in apps. In one test, it moved through an app workflow and reached a payment screen before asking the user for confirmation.
AI agents are being built with approval checkpoints. Sensitive actions, especially those tied to payments or account changes, require user confirmation before they are completed. The βhuman-in-the-loopβ model lets the system prepare an action, but leaves approval to the user. Research linked to Appleβs AI work has explored ways to ensure systems pause before taking actions users did not explicitly request.
Banking apps already require confirmation for transfers. The same idea is now being applied to AI-driven actions in multiple services.
Limits and control
A control layer comes from restricting what the AI can access. Rather than providing the system full access to apps and data, businesses are establishing limits, such as which apps the AI can interact with and when actions can be triggered.
In practice, this means the AI may be able to draft a purchase or prepare a booking, but not finalise it without approval. It also means the system cannot move freely in all services unless it has been granted permission.
According to Tomβs Guide, the facility is for privacy. If data remains on the device, it eliminates the need to send sensitive information to external servers.
In areas like payments, AI systems are expected to work with partners that already have strict rules in place. In one reported example, payment providersβ services are being integrated to provide secure authentication before transactions are completed, though such safeguards are still under development. The existing systems act as an additional layer of oversight. They can set transaction limits or require extra verification.
Much of the discussion around AI governance has focused on enterprise use. That includes areas like cybersecurity and large-scale automation. The consumer side introduces a different challenge and companies must design controls that work for everyday users. That means clear approval steps and built-in privacy protections.
Autonomy with boundaries
As AI gains the ability to carry out actions, the risks become greater as errors can lead to financial loss or data exposure.
By placing controls at multiple points, including approval and infrastructure, companies are trying to manage those risks.
The approach may shape how agentic AI develops in the near term. Rather than aiming for full independence, companies appear focused on controlled environments where the risks can be managed.
(Photo by Junseong Lee)
See also: Agentic AIβs governance challenges under the EU AI Act in 2026
Want to learn more about AI and big data from industry leaders? Check out AI & Big Data Expo taking place in Amsterdam, California, and London. The comprehensive event is part of TechEx and co-located with other leading technology events. Click here for more information.
AI News is powered by TechForge Media. Explore other upcoming enterprise technology events and webinars here.
The post Why companies like Apple are building AI agents with limits appeared first on AI News.
-
TechCrunch
-
Appleβs foldable iPhone is on track to launch in September, report says
The news follows a report from Nikkei Asia on Tuesday that raised concerns the companyβs foldable iPhone could be delayed due to challenges during the phoneβs engineering test phase.
Appleβs foldable iPhone is on track to launch in September, report says
-
InfoQ

-
Swift 6.3 Stabilizes Android SDK, Extends C Interop, and More
Swift 6.3 advances Swift cross-platform story with official Android support, improves significantly C interoperability through the new @c attribute, and continues extending embedded programming support. It also strengthens the ecosystem with a unified build system direction and gives developers more low-level performance control. By Sergio De Simone
Swift 6.3 Stabilizes Android SDK, Extends C Interop, and More
Swift 6.3 advances Swift cross-platform story with official Android support, improves significantly C interoperability through the new @c attribute, and continues extending embedded programming support. It also strengthens the ecosystem with a unified build system direction and gives developers more low-level performance control.
By Sergio De Simone-
TechCrunch
-
Apple overhauls its app developer platform with 100 new metrics, more tools
Apple is adding 100+ new App Store Connect metrics, giving developers deeper, first-party insights into monetization, subscriptions, and user behavior as it doubles down on its app ecosystem in the AI era.
Apple overhauls its app developer platform with 100 new metrics, more tools
-
TechCrunch
-
Apple acquires video editing software company MotionVFX
The move could help Apple better compete with Adobe Premiere Pro and the Adobe Creative Cloud suite.