Coca-Cola is using AI to recommend which products Malaysian retailers should order and in what quantities through its Coke Buddy platform.

The Perfect Basket feature uses Coca-Cola’s Central Recommendation Engine to analyse previous orders, ordering frequency, seasonality, weather, and purchasing patterns among similar businesses.

Coca-Cola said Coke Buddy currently supports about 39,000 retail outlets across Malaysia. The company describes Coke Buddy as a self-ordering platform that allows retailers to buy products through its app, website, or WhatsApp, with personalised order suggestions and order tracking also available.

Perfect Basket builds on those existing ordering functions by recommending both products and quantities before a retailer completes an order. Retailers can review the recommendations and retain control over what they purchase.

How Perfect Basket guides retailer orders

Coke Buddy already uses previous purchase history to suggest products a retailer is likely to order again. Perfect Basket adds other signals, including seasonality, weather, ordering frequency, and purchasing trends among comparable businesses.

Perfect Basket recommends products and quantities before retailers submit their orders through Coke Buddy. Fulfilment is handled separately by Coca-Cola Refreshments Malaysia or its suppliers under existing sales and distribution arrangements.

Coca-Cola said its sales teams remain involved with retailers alongside the digital ordering system, while retailers retain control over the final purchasing decision.

Coca-Cola recently disclosed usage figures for Perfect Basket following its Perfect Basket, Perfect Ride campaign, which ran from January to April 2026. The campaign encouraged retailers to use the recommendation feature when placing orders and received more than 4,500 entries from over 4,000 retailers in Malaysia.

During the campaign, 83% of participating outlets adopted Perfect Basket recommendations, according to Coca-Cola. The figure applies only to retailers taking part in the campaign, not the full network of about 39,000 outlets supported by Coke Buddy.

Coca-Cola also said participating outlets that followed the recommendations recorded higher sales revenue growth than comparable retail outlets. The company did not disclose the size of the difference or provide detailed performance data showing how individual recommendations affected sales or inventory levels.

The available Malaysian campaign data does not provide figures for forecast accuracy, stock availability, inventory levels, or logistics costs.

Suggested orders extend beyond Malaysia

Coca-Cola has deployed similar suggested-order capabilities elsewhere in its bottling network. In its first-quarter 2024 results, the company said it and its bottling partners had connected nearly eight million customers to B2B platforms globally, while AI-enabled suggested-order capabilities had reached more than three million outlets in Latin America.

Coca-Cola has said these systems combine customer data, external information, and AI to generate predictive order recommendations. Then-chief executive James Quincey said in 2024 that digital ordering also allows retailers to adjust deliveries without waiting for a salesperson to visit.

Coca-Cola has also linked suggested orders to changes in its sales process. Quincey said AI-generated orders allow pre-sales staff to spend less time taking routine orders and more time on account development, while retailers continue to make the final purchasing decision.

Coca-Cola has reported results from earlier pilots using similar recommendation systems. In its second-quarter 2024 earnings call, the company said retailers receiving AI-generated product recommendations based on previous orders and market data were more than 30% more likely to purchase the recommended SKUs in initial pilots. These results did not relate specifically to Perfect Basket in Malaysia.

In a separate demand-prediction project, Coca-Cola combined historical sales data with weather and geolocation information to generate replenishment recommendations. CIO Neeraj Tolmare told Fortune in 2025 that a three-country pilot recorded sales 7% to 8% higher than outlets that were not using the AI algorithm.

Perfect Basket remains available after the campaign. Coca-Cola said it plans to continue developing Coke Buddy and the recommendation feature using retailer feedback and data, while retailers will continue to have access to the company’s sales representatives alongside the digital ordering system.

(Photo by Mahbod Akhzami)

See also: MG Ship adds AI route optimisation as logistics returns accelerate

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MG Ship has introduced an AI route optimisation and carrier selection module as logistics deployments demonstrate rapid cost and time returns.

The technical module targets global retailers and commercial shippers, pairing automated routing algorithms with carrier recommendation systems across international trade corridors. The deployment arrives as enterprise supply chain operators report measurable operational returns from machine learning tools, moving capital allocations away from speculative trials toward production deployments.

Measurable returns from deploying AI for logistics

Suki Cheung, CEO of MG Ship, will present deployment metrics during a panel discussion at the upcoming WMX Asia conference. Cheung will join executives from Pos Malaysia, Omniva, and OnyX Space for the session, titled AI Beyond the Hype: Measurable Results in Logistics Today.

“Too many AI conversations in logistics remain focused on future possibilities,” said Cheung. “The reality is that AI is already delivering measurable business outcomes today. Leading organisations are reducing transportation costs, improving forecast accuracy, increasing warehouse productivity, and achieving payback within months rather than years.”

Industry operational data indicates that initial investment returns are concentrating across three primary workflows:

• Dynamic route planning has reduced enterprise fuel consumption by 15–20 percent, improved transit speeds by 15–25 percent, and lowered overall transportation costs by 12–22 percent, with capital payback reached within three to six months.
• Predictive demand forecasting has reduced projection errors by 20–40 percent, improved planning accuracy by up to 35 percent, and decreased excess inventory by 20–30 percent within six to 12 months.
• Automated freight documentation processing has cut manual task duration by up to 85 percent, recovering initial expenditure inside three to six months.

Over five-year deployment cycles, enterprise adopters have recorded average operational expense reductions between 10–25 percent, accompanied by warehouse productivity gains of 25–35 percent.

Routing algorithms and carrier scoring

MG Ship built the new routing capability directly into its visibility and supply chain intelligence platform, which serves retailers, manufacturers, and freight operators across multiple international markets. The base system synthesises live cargo telemetry with trade intelligence, risk monitoring, and predictive analytics to support operational planning and trade financing.

The route optimisation engine processes live and historical lane transit logs, weather patterns, air and ocean port congestion indicators, customs risk alerts, and transit reliability data. Shippers receive automated recommendations identifying low-cost, low-risk transit paths.

Carrier evaluation features rank transport providers per lane and service tier. Rather than selecting capacity purely on spot freight pricing, the system scores carriers against historical on-time metrics, transit consistency, exception occurrences, claims rates, available volume, and total cost-to-serve.

Logistics teams can also execute scenario simulations prior to peak shipping quarters. The software models lead times, service levels, freight spend, and risk exposures under alternative carrier allocation rules.

Early enterprise implementations demonstrate lower lead-time variance, reduced expedited freight expenditure, and improved on-time-in-full delivery rates.

Cheung stated that the platform “does not simply tell businesses where their cargo is”, adding that “it recommends the best route, the right carrier, and the lowest-risk option based on real-time conditions, helping organisations make faster and more profitable decisions.”

See also: OneRail uses Nvidia AI for real-time last-mile delivery optimisation

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OneRail has launched an AI-powered delivery platform that uses Nvidia technology to help retailers, wholesalers, and distributors decide how individual orders should be delivered.

Called OmniSTAR, the system evaluates options including owned fleets, couriers, parcel carriers, and other delivery modes, then selects the lowest-cost option that meets the required service level, according to OneRail.

The platform combines Nvidia’s cuOpt decision optimisation engine and cuDF data processing software with OneRail’s delivery pricing and performance data. Nvidia accelerated computing infrastructure is used to process the routing and delivery-mode calculations.

OneRail said the system can reduce computation times by as much as 10 times. A calculation that previously took 20 minutes can be completed in under two minutes, while a calculation taking a week can be reduced to about two days, according to the company.

OneRail said the shorter processing time allows the optimisation to run within live delivery operations, where multiple fulfilment options can be evaluated before an order is assigned.

“If you don’t have the ability to make lightning-fast decisions, you’re giving up margin,” Catania said in an interview with CNBC. “Last-mile fulfilment is expensive.”

From prediction to delivery decisions

OneRail’s broader AI systems use prediction and optimisation for different parts of the delivery process. The company said its machine-learning models estimate factors including service time, lateness risk, the probability of first-attempt delivery success, and expected price ranges.

OneRail said those predictions feed into optimisation systems that determine how an order should be executed. Separately, the company said OmniSTAR compares different fulfilment modes before selecting an option based on cost and service requirements.

Research on dynamic vehicle routing makes a similar distinction between predicting changing conditions and recalculating operational decisions as new information becomes available. A 2024 review in the European Journal of Operational Research identified travel-time prediction and real-time re-optimisation as separate areas of time-dependent routing research.

Nvidia cuOpt handles route optimisation

Nvidia describes cuOpt as an open-source, GPU-accelerated optimisation library for vehicle routing and other mathematical optimisation problems.

Nvidia’s documentation shows that cuOpt can account for vehicle costs, capacities, travel times, operating windows, starting locations, and other restrictions when calculating routes. Its cost models can also use distance, time, monetary cost, or a weighted combination of those measures.

OmniSTAR applies cuOpt to both routing and delivery-mode selection. OneRail said this allows the system to compare available fulfilment options for an order and identify the lowest-cost option that still meets its service requirements.

OneRail said many retailers still rely on static rules or manual planning when making these decisions, and that OmniSTAR is designed to evaluate more delivery combinations within shorter operational timeframes.

Nvidia said cuOpt does not exhaustively test every possible route. Instead, the solver generates candidate solutions and iteratively improves them using GPU-accelerated heuristics to produce high-quality results within a set computation time.

The platform also uses Nvidia cuDF, a GPU-accelerated library for tabular data processing, including filtering, joining, and aggregating datasets.

OneRail combines those capabilities with its own delivery data and operational models. Its dataset is based on millions of deliveries across a network that the company said includes more than 12 million drivers and over 1,000 logistics partners.

The data covers pricing and delivery performance across different transportation modes. OneRail said OmniSTAR can use the information to identify delivery rules that increase costs and assess how delivery choices affect item-level profitability.

The architecture disclosed for OmniSTAR centres on GPU-accelerated data processing and mathematical optimisation. Nvidia describes cuOpt as the optimisation component used for problems including vehicle routing.

Because cuOpt is stateless, changes in operating conditions require the optimisation problem to be modelled and submitted again. Nvidia cites vehicle breakdowns, driver absences, road blockages, traffic, and new high-priority orders as examples of changes that can prompt this type of dynamic reoptimisation.

OneRail said OmniSTAR can rerun delivery scenarios as variables including fuel costs, weather, and shipping conditions change. The company has separately said its use of cuOpt allows it to evaluate more routing scenarios and recalculate routes faster than its previous approach.

OmniSTAR moves into live operations

OmniSTAR is already deployed with selected enterprise customers.

At US Foods, OneRail said the system identified delivery configurations that were reducing margins, including low-margin products being transported long distances using higher-cost equipment. US Foods subsequently used the findings to adjust pricing and restructure some delivery patterns, according to OneRail.

OneRail also told CNBC that an unnamed large tire distributor using the platform achieved $40 million in run-rate savings over three years. The customer was not identified, and the savings figure was provided by OneRail. The company also told CNBC that it expects OmniSTAR to exceed $6 billion in gross merchandise volume during the fourth quarter of 2026.

CNBC reported that OneRail and Nvidia had worked on the project for three years before its launch. OneRail said the collaboration included direct engagement with Nvidia’s cuOpt engineering team on last-mile delivery and large-scale logistics optimisation, alongside its participation in the Nvidia Inception programme.

In March this year, FedEx launched FedEx SameDay Local in collaboration with OneRail, connecting customers to a national network of more than 1,000 delivery providers.

(Photo by Brecht Corbeel)

See also: A quarter of Nvidia’s business next year comes from labs it is financing

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Amazon has introduced Alexa for Shopping, combining its Rufus shopping chatbot with Alexa+ across its app, website, and Echo Show devices.

The assistant can answer product questions, compare items, track prices, and support shopping reminders. It can also handle scheduled shopping actions and eligible automated purchases.

The company said Alexa for Shopping combines Rufus’ product expertise with Alexa+’s personalised assistant context. Amazon said Rufus helped more than 300 million customers in 2025 research, compare, and buy products.

GeekWire reported that Amazon is retiring the Rufus name from its shopping interface, while Rufus will continue to power parts of the experience behind the scenes.

GeekWire also reported that Amazon CEO Andy Jassy said Rufus monthly active users rose more than 115%, while engagement increased nearly 400% year over year.

Alexa for Shopping is available through the Amazon Shopping app, Amazon’s website, and Echo Show devices. The feature is rolling out to US customers. Signed-in Amazon customers can use it for free, without a Prime membership, Echo device, or Alexa app.

Amazon reported US$426.3 billion in North America net sales and US$161.9 billion in international net sales in 2025. Amazon also reported online stores and third-party seller services as separate revenue categories in its 2025 annual report.

Amazon adds shopping questions to search

The assistant allows customers to ask shopping-related questions through Amazon’s main search bar instead of using a separate chatbot window. Users can ask for product recommendations or purchase history. They can also ask for advice related to specific shopping needs.

Examples shared by Amazon include questions such as “What’s a good skincare routine for men?” and “When did I last order AA batteries?” Amazon said the assistant uses information from its platform to answer these questions.

Amazon said Alexa for Shopping uses information from a customer’s Amazon activity and Alexa interactions. That includes shopping history, browsing, purchases, and conversations. Amazon said the information is used to recommend products and support shopping actions.

Alexa for Shopping can compare products side by side and provide AI-generated summaries on product pages. It can also show AI-generated overviews in search results with category information.

Price tracking and automated shopping

Alexa for Shopping can monitor price drops for selected items for up to one year. Customers can view a full year of price history on product detail pages or by asking the assistant.

The assistant can create shopping guides for larger purchases. These guides compare product features and prices. They also include reviews from Amazon and the web.

Amazon said customers can use the assistant to set scheduled shopping actions, including restocking household items. Amazon said the assistant can also handle birthday reminders and gift suggestions.

Scheduled actions can also be tied to conditions. For example, the assistant can add an item to the cart if it reaches a target price and has not been purchased within a set period.

The assistant can search past orders and add frequently purchased items to a customer’s cart through conversational prompts.

Amazon said customers can view and update personal details used by Alexa for Shopping. These details can include family members, pets, interests, and dietary needs.

Alexa for Shopping can also surface products from other online stores through Shop Direct. For eligible products, Amazon said its Buy for Me agentic AI feature can complete purchases using a customer’s primary address and payment method.

Echo Show gets full shopping access

Amazon is also adding full-store shopping access to Echo Show. Users can browse, search, and shop using voice, touch, or both.

The Echo Show shopping experience is available for Alexa+ customers on Echo Show 15 and Echo Show 21, with support for other devices to follow.

Amazon also cited AI investments in its first-quarter 2026 results. The company said free cash flow fell to US$1.2 billion for the trailing 12 months. It attributed the decline mainly to a US$59.3 billion increase in property and equipment purchases, primarily reflecting AI investments.

Rajiv Mehta, Amazon’s vice president of conversational shopping, said the assistant can carry customer preferences, past purchases, and conversations across phones, laptops, and Echo devices.

Users can access the assistant by updating the Amazon Shopping app and selecting the Alexa icon in the bottom navigation bar. On the desktop, the feature appears at the top of the screen.

(Photo by Anirudh)

See also: Google tests Remy AI agent for Gemini as focus turns to user control

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