For decades, manufacturers have pursued automation to drive efficiency, reduce costs, and stabilize operations. That approach delivered meaningful gains, but it is no longer enough.

Today’s manufacturing leaders face a different challenge: how to grow amid labor constraints, rising complexity, and increasing pressure to innovate faster without sacrificing safety, quality, or trust. The next phase of transformation will not be defined by isolated AI tools or individual robots, but by intelligence that can operate reliably in the physical world.

This is where physical AI—intelligence that can sense, reason, and act in the real world—marks a decisive shift. And it is why Microsoft and NVIDIA are working together to help manufacturers move from experimentation to production at industrial scale.

The industrial frontier: Intelligence and trust, not just automation

Most early AI adoption focused on narrow optimization: automating tasks, improving utilization, and cutting costs. While valuable, that phase often created new friction, including skills gaps, governance concerns, and uncertainty about long‑term impact. Furthermore, the use cases were plentiful but not as strategic.

The industrial frontier represents a different approach. Rather than asking how much work machines can replace, frontier manufacturers ask how AI can expand human capability, accelerate innovation, and unlock new forms of value while remaining trustworthy and controllable.

Across industries, companies that successfully move into this frontier phase share two non‑negotiables:

• Intelligence: AI systems must understand how the business actually handles its data, workflows, and institutional knowledge.
• Trust: As AI begins to act in high‑stakes environments, organizations must retain security, governance, and observability at every layer.

Without intelligence, AI becomes generic. Without trust, adoption stalls.

Why manufacturing is the proving ground for physical AI

Manufacturing is uniquely positioned at the center of this shift.

AI is no longer confined to planning or analytics. It is moving into physical execution: coordinating machines, adapting to real‑world variability, and working alongside people on the factory floor. Robotics, autonomous systems, and AI agents must now perceive, reason, and act in dynamic environments.

This transition exposes a critical gap. Traditional automation excels at repetition but struggles with adaptability. Human workers bring judgment and context but are constrained by scale. Physical AI closes that gap by enabling human‑led, AI‑operated systems, where people set intent and intelligent systems execute, learn, and improve over time. Humans are essential for scaled success.

Microsoft and NVIDIA: Accelerating physical AI at scale

Physical AI cannot be delivered through point solutions. It requires agentic-driven, enterprise-grade development, deployment, and operations toolchains and workflows that connect simulation, data, AI models, robotics, and governance into a coherent system.

NVIDIA is building the AI infrastructure that makes physical AI possible, including accelerated computing, open models, simulation libraries, and robotics frameworks and blueprints that enable the ecosystem to build autonomous robotics systems that can perceive, reason, plan, and take action in the physical world. Microsoft complements this with a cloud and data platform designed to operate physical AI securely, at scale, and across the enterprise.

Together, Microsoft and NVIDIA are enabling manufacturers to move beyond pilots toward production‑ready physical AI systems that can be developed, tested, deployed, and continuously improved across heterogeneous environments spanning the product lifecycle, factory operations, and supply chain.

From intelligence to action: Human-agent teams in the factory

At the industrial frontier, AI is not a standalone system, but a digital teammate.

When AI agents are grounded in the proper operational data, embedded in human workflows, and governed end to end, they can assist with tasks such as:

• Optimizing production lines in real time
• Coordinating maintenance and quality decisions
• Adapting operations to supply or demand disruptions
• Accelerating engineering and product lifecycle decisions

For example, manufacturers are beginning to use simulation‑grounded AI agents to evaluate production changes virtually before deploying them on the factory floor, reducing risk while accelerating decision‑making.

Crucially, frontier manufacturers design these systems so humans remain in control. AI executes, monitors, and recommends, while people provide intent, oversight, and judgment. This balance allows organizations to move faster without losing confidence or control.

The role of trust in scaling physical AI

As physical AI systems scale, trust becomes the limiting factor.

Manufacturers must ensure that AI systems are secure, observable, and operating within policy, especially when they influence safety‑critical or mission‑critical processes. Governance cannot be an afterthought; It must be engineered into the platform itself.

This is why frontier manufacturers treat trust as a first‑class requirement, pairing innovation with visibility, compliance, and accountability. Only then can physical AI move from promising demonstrations to enterprise‑wide deployment.

Why this moment matters—and what’s next

The convergence of AI agents, robotics, simulation, and real‑time data marks an inflection point for manufacturing. What was once experimental is becoming operational. What was once siloed is becoming connected.

At NVIDIA GTC 2026, Microsoft and NVIDIA will demonstrate how this collaboration supports physical AI systems that manufacturers can deploy today and scale responsibly tomorrow. From simulation‑driven development to real‑world execution, the focus is on helping manufacturers cross the industrial frontier with confidence.

For manufacturing leaders, the question is no longer whether physical AI will reshape operations, but how quickly they can adopt it responsibly, at scale, and with trust built in from the start.

Discover more with Microsoft at NVIDIA GTC 2026.

This content was produced by Microsoft. It was not written by MIT Technology Review’s editorial staff.

The US military might use generative AI systems to rank lists of targets and make recommendations—which would be vetted by humans—about which to strike first, according to a Defense Department official with knowledge of the matter. The disclosure about how the military may use AI chatbots comes as the Pentagon faces scrutiny over a strike on an Iranian school, which it is still investigating.  

A list of possible targets might be fed into a generative AI system that the Pentagon is fielding for classified settings. Then, said the official, who requested to speak on background with MIT Technology Review to discuss sensitive topics, humans might ask the system to analyze the information and prioritize the targets while accounting for factors like where aircraft are currently located. Humans would then be responsible for checking and evaluating the results and recommendations. OpenAI’s ChatGPT and xAI’s Grok could, in theory, be the models used for this type of scenario in the future, as both companies recently reached agreements for their models to be used by the Pentagon in classified settings.

The official described this as an example of how things might work but would not confirm or deny whether it represents how AI systems are currently being used.

Other outlets have reported that Anthropic’s Claude has been integrated into existing military AI systems and used in operations in Iran and Venezuela, but the official’s comments add insight into the specific role chatbots may play, particularly in accelerating the search for targets. They also shed light on the way the military is deploying two different AI technologies, each with distinct limitations.

Since at least 2017, the US military has been working on a “big data” initiative called Maven. It uses older types of AI, particularly computer vision, to analyze the oceans of data and imagery collected by the Pentagon. Maven might take thousands of hours of aerial drone footage, for example, and algorithmically identify targets. A 2024 report from Georgetown University showed soldiers using the system to select targets and vet them, which sped up the process to get approval for these targets. Soldiers interacted with Maven through an interface with a battlefield map and dashboard, which might highlight potential targets in one color and friendly forces in another.

The official’s comments suggest that generative AI is now being added as a conversational chatbot layer—one the military may use to find and analyze data more quickly as it makes decisions like which targets to prioritize. 

Generative AI systems, like those that underpin ChatGPT, Claude, and Grok, are a fundamentally different technology from the AI that has primarily powered Maven. Built on large language models, they are much less battle-tested. And while Maven’s interface forced users to directly inspect and interpret data on the map, the outputs produced by generative AI models are easier to access but harder to verify. 

The use of generative AI for such decisions is reducing the time required in the targeting process, added the official, who did not provide details when asked how much additional speed is possible if humans are required to spend time double-checking a model’s outputs.

The use of military AI systems is under increased public scrutiny following the recent strike on a girls’ school in Iran in which more than 100 children died. Multiple news outlets have reported that the strike was from a US missile, though the Pentagon has said it is still under investigation. And while the Washington Post has reported that Claude and Maven have been involved in targeting decisions in Iran, there is no evidence yet to explain what role generative AI systems played, if any. The New York Times reported on Wednesday that a preliminary investigation found outdated targeting data to be partly responsible for the strike. 

The Pentagon has been ramping up its use of AI across operations in recent months. It started offering nonclassified use of generative AI models, for tasks like analyzing contracts or writing presentations, to millions of service members back in December through an effort called GenAI.mil. But only a few generative AI models have been approved by the Pentagon for classified use. 

The first was Anthropic’s Claude, which in addition to its use in Iran was reportedly used in the operations to capture Venezuelan leader Nicolas Maduro in January. But following recent disagreements between the Pentagon and Anthropic over whether Anthropic could restrict the military’s use of its AI, the Defense Department designated the company a supply chain risk and President Trump demanded on social media that the government stop using its AI products within six months. Anthropic is fighting the designation in court. 

OpenAI announced an agreement on February 28 for the military to use its technologies in classified settings. Elon Musk’s company xAI has also reached a deal for the Pentagon to use its model Grok in such settings. OpenAI has said its agreement with the Pentagon came with limitations, though the practical effectiveness of those limitations is not clear. 

If you have information about the military’s use of AI, you can share it securely via Signal (username jamesodonnell.22).

The impact of artificial intelligence extends far beyond the digital world and into our everyday lives, across the cars we drive, the appliances in our homes, and medical devices that keep people alive. More and more, product engineers are turning to AI to enhance, validate, and streamline the design of the items that furnish our worlds.

The use of AI in product engineering follows a disciplined and pragmatic trajectory. A significant majority of engineering organizations are increasing their AI investment, according to our survey, but they are doing so in a measured way. This approach reflects the priorities typical of product engineers. Errors have concrete consequences beyond abstract fears, ranging from structural failures to safety recalls and even potentially putting lives at risk. The central challenge is realizing AI’s value without compromising product integrity.

Drawing on data from a survey of 300 respondents and in-depth interviews with senior technology executives and other experts, this report examines how product engineering teams are scaling AI, what is limiting broader adoption, and which specific capabilities are shaping adoption today and, in the future, with actual or potential measurable outcomes.

Key findings from the research include:

Verification, governance, and explicit human accountability are mandatory in an environment where the outputs are physical—and the risk high. Where product engineers are using AI to directly inform physical designs, embedded systems, and manufacturing decisions that are fixed at release, product failures can lead to real-world risks that cannot be rolled back. Product engineers are therefore adopting layered AI systems with distinct trust thresholds instead of general-purpose deployments.

Predictive analytics and AI-powered simulation and validation are the top near-term investment priorities for product engineering leaders. These capabilities—selected by a majority of survey respondents—offer clear feedback loops, allowing companies to audit performance, attain regulatory approval, and prove return on investment (ROI). Building gradual trust in AI tools is imperative.

Nine in ten product engineering leaders plan to increase investment in AI in the next one to two years, but the growth is modest. The highest proportion of respondents (45%) plan to increase investment by up to 25%, while nearly a third favor a 26% to 50% boost. And just 15% plan a bigger step change—between 51% and 100%. The focus for product engineers is on optimization over innovation, with scalable proof points and near-term ROI the dominant approach to AI adoption, as opposed to multi-year transformation.

Sustainability and product quality are top measurable outcomes for AI in product engineering. These outcomes, visible to customers, regulators, and investors, are prioritized over competitive metrics like time to-market and innovation—rated of medium importance—and internal operational gains like cost reduction and workforce satisfaction, at the bottom. What matters most are real-world signals like defect rates and emissions profiles rather than internal engineering dashboards.

Download the report.

This content was produced by Insights, the custom content arm of MIT Technology Review. It was not written by MIT Technology Review’s editorial staff. It was researched, designed, and written by human writers, editors, analysts, and illustrators. This includes the writing of surveys and collection of data for surveys. AI tools that may have been used were limited to secondary production processes that passed thorough human review.

Feng Qingyang had always hoped to launch his own company, but he never thought this would be how—or that the day would come this fast. 

Feng, a 27-year-old software engineer based in Beijing, started tinkering with OpenClaw, a popular new open-source AI tool that can take over a device and autonomously complete tasks for a user, in January. He was immediately hooked, and before long he was helping other curious tech workers with less technical proficiency install the AI agent.

Feng soon realized this could be a lucrative opportunity. By the end of January, he had set up a page on Xianyu, a secondhand shopping site, advertising “OpenClaw installation support.” “No need to know coding or complex terms. Fully remote,” reads the posting. “Anyone can quickly own an AI assistant, available within 30 minutes.” 

At the same time, the broader Chinese public was beginning to catch on—and the tool, which had begun as a niche interest among tech workers, started to evolve into a popular sensation.

Feng quickly became inundated with requests, and he started chatting with customers and managing orders late into the night. At the end of February, he quit his job. His side gig has now grown into a full-fledged professional operation with over 100 employees. So far, the store has handled 7,000 orders, each worth about 248 RMB or approximately $34. 

“Opportunities are always fleeting,” says Feng. “As programmers, we are the first to feel the winds shift.”

Feng is among a small cohort of savvy early adopters turning China’s OpenClaw craze into cash. As users with little technical background want in, a cottage industry of people offering installation services and preconfigured hardware has sprung up to meet them. The sudden rise of these tinkerers and impromptu consultants shows just how eager the general public in China is to adopt cutting-edge AI—even when there are huge security risks. 

A “lobster craze”

“Have you raised a lobster yet?” 

Xie Manrui, a 36-year-old software engineer in Shenzhen, says he has heard this question nonstop over the past month. “Lobster” is the nickname Chinese users have given to OpenClaw—a reference to its logo.

Xie, like Feng, has been experimenting with OpenClaw since January. He’s built new open-source tools on top of the ecosystem, including one that visualizes the agent’s progress as an animated little desktop worker and another that lets users voice-chat with it. 

“I’ve met so many new people through ‘lobster raising,’” says Xie. “Many are lawyers or doctors, with little technical background, but all dedicated to learning new things.”

Lobsters are indeed popping up everywhere in China right now—on and offline. In February, for instance, the entrepreneur and tech influencer Fu Sheng hosted a livestream showing off OpenClaw’s capabilities that got 20,000 views. And just last weekend, Xie attended three different OpenClaw events in Shenzhen, each drawing more than 500 people. These self-organized, unofficial gatherings feature power users, influencers, and sometimes venture capitalists as speakers. The biggest event Xie attended, on March 7, drew more than 1,000 people; in the packed venue, he says, people were shoulder to shoulder, with many attendees unable to even get a seat.

Now China’s AI giants are starting to piggyback on the trend too, promoting their models, APIs,  and cloud services (which can be used with OpenClaw), as well as their own OpenClaw-like agents. Earlier this month, Tencent held a public event offering free installation support for OpenClaw, drawing long lines of people waiting for help, including elderly users and children.

This sudden burst in popularity has even prompted local governments to get involved. Earlier this month the government of Longgang, a district in Shenzhen, released several policies to support OpenClaw-related ventures, including free computing credits and cash rewards for standout projects. Other cities, including Wuxi, have begun rolling out similar measures.

These policies only catalyze what’s already in the air. “It was not until my father, who is 77, asked me to help install a ‘lobster’ for him that I realized this thing is truly viral,” says Henry Li, a software engineer based in Beijing. 

A programmer gold rush

What’s making this moment particularly lucrative for people with technical skills, like Feng, is that so many people want OpenClaw, but not nearly as many have the capabilities to access it. Setting it up requires a level of technical knowledge most people do not possess, from typing commands into a black terminal window to navigating unfamiliar developer platforms. On the hardware side, an older or budget laptop may struggle to run it smoothly. And if the tool is not installed on a device separate from someone’s everyday computer, or if the data accessible to OpenClaw is not properly partitioned, the user’s privacy could be at risk—opening the door to data leaks and even malicious attacks. 

Chris Zhao, known as “Qi Shifu” online, organizes OpenClaw social media groups and events in Beijing. On apps like Rednote and Jike, Zhao routinely shares his thoughts on AI, and he asks other interested users to leave their WeChat ID so he can invite them to a semi-private group chat. The proof required to join is a screenshot that shows your “lobster” up and running. Zhao says that even in group chats for experienced users, hardware and cloud setup remain a constant topic of discussion.

The relatively high bar for setting up OpenClaw has generated a sense of exclusivity, creating a natural opening for a service industry to start unfolding around it. On Chinese e-commerce platforms like Taobao and JD, a simple search for “OpenClaw” now returns hundreds of listings, most of them installation guides and technical support packages aimed at nontechnical users, priced anywhere from 100 to 700 RMB (approximately $15 to $100). At the higher end, many vendors offer to come to help you in person. 

Like Feng, most providers of these services are early adopters with some technical ability who are looking for a side gig. But as demand has surged, some have found themselves overwhelmed. Xie, the developer in Shenzhen who created tools to layer on OpenClaw, was asked by a friend who runs one such business to help out over the weekend; the friend had a customer who worked in e-commerce and had little technical experience, so Xie had to show up in person to get it done. He walked away with 600 RMB ($87) for the afternoon.

The growing demand has also pushed vendors like Feng to expand quickly. He has now standardized his operation into tiers: a basic installation, a custom package where users can make specific requests like configuring a preferred chat app, and an ongoing tutoring service for those who want a hand to hold as they find their footing with the technology.

Other vendors in China are making money combining OpenClaw with hardware. Li Gong, a Shenzhen-based seller of refurbished Mac computers, was among the first online sellers to do this—offering Mac minis and MacBooks with OpenClaw preinstalled. Because OpenClaw is designed to operate with deep access to a hard drive and can run continuously in the background unattended, many users prefer to install it on a separate device rather than on the one they use every day. This would help prevent bad actors from infiltrating the program and immediately gaining access to a wide swathe of someone’s personal information. Many turn to secondhand or refurbished options to keep the cost down. Li says that in the last two weeks, orders have increased eightfold.

Though OpenClaw itself is a new technology, the general practice of buying software bundles, downloading third-party packages, and seeking out modified devices is nothing new for many Chinese internet users, says Tianyu Fang, a PhD candidate studying the history of technology at Harvard University. Many users pay for one-off IT support services for tasks from installing Adobe software to jailbreaking a Kindle.

Still, not everyone is getting swept up. Jiang Yunhui, a tech worker based in Ningbo, worries that ordinary users who struggle with setup may not be the right audience for a technology that is still effectively in testing. 

“The hype in first-tier cities can be a little overblown,” he says. “The agent is still a proof of concept, and I doubt it would be of any life-changing use to the average person for now.” He argues that using it safely and getting anything meaningful out of it requires a level of technical fluency and independent judgment that most new users simply don’t have yet.

He’s not alone in his concerns. On March 10, the Chinese cybersecurity regulator CNCERT issued a warning about the security and data risks tied to OpenClaw, saying it heightens users’ exposure to data breaches.

Despite the potential pitfalls, though, China’s enthusiasm for OpenClaw doesn’t seem to be slowing.

Feng, now flush with the earnings from his operation, wants to use the momentum—and the capital—to keep building out his own venture with AI tools at the center of it.

“With OpenClaw and other AI agents, I want to see if I can run a one-person company,” he says. “I’m giving myself one year.”

In the race to adopt and show value from AI, enterprises are moving faster than ever to deploy agentic AI as copilots, assistants, and autonomous task-runners. In late 2025, nearly two-thirds of companies were experimenting with AI agents, while 88% were using AI in at least one business function, up from 78% in 2024, according to McKinsey’s annual AI report. Yet, while early pilots often succeed, only one in 10 companies actually scaled their AI agents.

One major issue: AI agents are only as effective as the data foundation supporting them. Experts argue that most companies are seeing delays in implementing AI, not because of shortcomings in the models, but because they lack data architectures that deliver business context to be reliably used by humans and agents.

Companies need to be ready with the right data architecture, and the next few months — years, at most — will be critical, says Irfan Khan, president and chief product officer of SAP Data & Analytics.

“The only prediction anybody can reliably make is that we don’t know what’s going to happen in the years, months — or even weeks — ahead with AI,” he says. “To be able to get quick wins right now, you need to adopt an AI mindset and … ground your AI models with reliable data.”

While data has always been important for business, it will be even more so in the age of AI. The capabilities of agentic AI will be set more by the soundness of enterprise data architecture and governance, and less by the evolution of the models. To scale the technology, businesses need to adopt a modern data infrastructure that delivers context along with the data.

More business context, not necessarily more data

Traditional views often conflate structured data with high value, and unstructured data with less value. However, AI complicates that distinction. High-value data for agents is defined less by format and more by business context. Data for critical business functions — such as supply-chain operations and financial planning — is context dependent. While fine-grained, high-volume data, such as IoT, logs, and telemetry, can yield value, but only when delivered with business context.

For that reason, the real risk for agentic AI is not lack of data, but lack of grounding, says Khan.

“Anything that is business contextual will, by definition, give you greater value and greater levels of reliability of the business outcome,” he says. “It’s not as simple as saying high-value data is structured data and low-value data is where you have lots of repetition — both can have huge value in the right hands, and that’s what’s different about AI.”

Context can be derived through integration with software, on-site analysis and enrichment, or through the governance pipeline. Data lacking those qualities will likely be untrusted — one reason why two-thirds of business leaders do not fully trust their data, according to the Institute for Data and Enterprise AI (IDEA). The resulting “trust debt” has held back businesses in their quest for AI readiness. Overcoming that lack of trust requires shared definitions, semantic consistency, and reliable operational context to align data with business meaning.

Data sprawl demands a semantic, business-aware layer

Over the past decade, the most important shift in enterprise data architecture has been the separation of compute and storage, cloud-scale flexibility, says Khan. Yet, that separation and move to cloud also created sprawl, with data housed in multiple clouds, data lakes, warehouses, and a multitude of SaaS applications.

As companies move to AI, that sprawl does not go away. In fact, the problem is growing with more than two-thirds of companies citing data siloes as a top challenge in adopting AI, with more than half of enterprises struggling with 1,000 data sources or more. While the last era was about laying the foundation on which to build software-as-a-service — separating compute and storage and building lakes — the next era is about delivering the right data to autonomous AI agents tasked with various business functions.

“Probably the biggest innovation that occurred in data management was the separation of compute and store,” Khan says. “But what’s really making a distinction now is the way that we harmonize the data and harvest the value of the data across multiple sources of content.”

To do that requires a semantic or knowledge layer that supports multiple platforms, encodes business rules and relationships, provides a business-contextual and governed view of data, and allows humans and agents to access the data in the appropriate ways. But legacy data architectures cannot power the autonomous AI systems of the future, consultancy Deloitte stated in its State of AI in the Enterprise report. Only four in 10 companies believe their data management process is ready for AI, and that’s down from 43% the previous year, suggesting that as companies explore AI deployment, they are realizing their infrastructure’s shortcomings.

Agentic AI does not replace SaaS

Some investors and technologists speculate that AI agents will make SaaS applications obsolete. Khan strongly disagrees. Over the past 15 years, value has steadily moved up the stack, from on-premises infrastructure to infrastructure as a service (IaaS) to platform as a service (PaaS) to SaaS. Agentic AI is simply the next layer. Agentic AI will have its own layer to access the data and interact with the business logic. The value rises up the stack, but nothing below disappears, he says.

“SaaS doesn’t go away,” he says. “It just means SaaS and these agents will cooperate with one another. Companies are not going to throw away their entire general ledger and replace it with an agent. What’s the agent going to do? It doesn’t know anything without business context and business processing.”

In this emerging model, the software stack is being reshaped so that applications and data provide governed context within which AI can act effectively. SaaS applications remain the systems of record, while the semantic layer becomes the business-context source of truth. AI agents become a new engagement layer, orchestrating across systems, and both humans and agents become “first-class citizens” in how they access business logic, he says.

Critically, agents cannot directly connect to every operational system. “If we’re saying agents are going to take over the world … you can’t have an agent talking to every operational backend system,” Khan warns. “It just doesn’t work that way.”

This further elevates the importance of a semantic or business-fabric layer.

Where to start

Most enterprises need to begin where their data already lives — in platforms like Snowflake, Databricks, Google BigQuery, or an existing SAP environment. Khan says that’s normal, but warns against rebuilding old patterns of vendor lock-in.

He suggests that companies prioritize the data that matters most by focusing on preserving and providing business context to operational and application data. Companies should also invest early in governance and semantics by defining shared policies, access rules, and semantic models before scaling pilots. Finally, businesses should prioritize openness and fabric-style interoperability rather than forcing all data into one stack.

Khan cautions against aiming for full automation too early. “There is a new brave opportunity to really engage in the agentic and AI world,” Khan says, “Fully automating [critical business processes] is maybe a stretch, because there’s going to be a lot of extra oversight necessary.” Early wins will likely come from less-critical processes and from agents that work off fresh, stateful data rather than stale dashboards, he adds. As AI begins to deliver value and adoption increases, leaders must decide how to reinvest those gains to drive top-line efficiency or enter new markets.

Register for “The Fabric of Data & AI” virtual event on March 24, 2026. Hear insights from executives and thought leaders who are shaping the future of data and AI.

This content was produced by Insights, the custom content arm of MIT Technology Review. It was not written by MIT Technology Review’s editorial staff. It was researched, designed, and written by human writers, editors, analysts, and illustrators. This includes the writing of surveys and collection of data for surveys. AI tools that may have been used were limited to secondary production processes that passed thorough human review.