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  • HowΒ soap opera-TikTok hybridsΒ became a billion-dollar business Theresa Loconsolo
    Over the past few years, a new category of mobile apps has quietly exploded intoΒ a multi-billion dollar business.Β They’reΒ called β€œmicro dramas” β€” short-form, mobile-first scripted shows designed to be watched vertically on your phone. Think soap opera meets TikTok, complete with secret billionaire romances, disapproving werewolf mothers-in-law, and cliffhangers engineered to keep users tapping. The leading […]
     

HowΒ soap opera-TikTok hybridsΒ became a billion-dollar business

25 March 2026 at 23:30
Over the past few years, a new category of mobile apps has quietly exploded intoΒ a multi-billion dollar business.Β They’reΒ called β€œmicro dramas” β€” short-form, mobile-first scripted shows designed to be watched vertically on your phone. Think soap opera meets TikTok, complete with secret billionaire romances, disapproving werewolf mothers-in-law, and cliffhangers engineered to keep users tapping. The leading […]
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