arXiv:2609.12482v1 Announce Type: new Abstract: We aim to characterise the value of artificial intelligence in the workplace. Current studies largely measure this value in terms of the current automation capabilities and public adoption of AI. However, such metrics ignore the greater impacts of human--agent collaboration in transforming the nature of work. To account for this, we must expand the scope of our analysis beyond atomised tasks of today, and instead focus on how AI can augment entire workflows of the future. To ground this analysis, we establish a precise definition of AI augmentation comprising six conditions, spanning durable net value, meaningful human control, accountability and recovery, and long-term human development through learning, career pathways, and job purpose. We elaborate on these conditions and apply the framework in a case study of AI-mediated social surveys. We conclude by outlining how organisations, researchers, and government leaders can use this framework to make sense of the future of work.

arXiv:2609.12684v1 Announce Type: new Abstract: Generative artificial intelligence (GenAI) is changing how work is organized and performed. Real estate marketing is a prime example of this, yet evidence of GenAI in real estate agents' day-to-day practice remains scarce. In this work, we report on our insights from a German-based empirical study with eleven semi-structured interviews. GenAI is already utilized across different activities, with marketing communication being the most prominent. Concrete use cases are emergent and unevenly adopted, with writing expos\'e texts being the only widely established one. Interaction is predominantly human-in-the-loop: GenAI drafts, structures, and retrieves, while real estate agents curate, verify, and decide. Constraints stem less from model capability than from integration with listings and documents, data availability, and compliance in sensitive tasks. The study contributes a grounded map of existing and potential use cases and identifies tentative practical implications for adoption.

arXiv:2609.12694v1 Announce Type: new Abstract: Personalized marketing can increase customer engagement, satisfaction, and conversion. While existing personalization approaches have become effective at matching the right product to the right customer, the visual representation of advertisements remains generic and only weakly tailored to the individual. Prior research shows that generative artificial intelligence can improve the creation of personalized advertisements, particularly for text, and that image generation models can support scalable advertisement production. However, little research has examined how detailed customer information can be systematically translated into fully AI-generated, personalized advertising imagery at scale on a technical level. To address this gap, we propose AdMan, a multi-agent pipeline that transforms customer data into personas, generates personalized advertisement images conditioned on product reference images, and applies an LLM-based judge agent for automated quality control. We implement the pipeline with two different model configurations and evaluate it across four products, using six celebrity personas for qualitative inspection, and 100 real customer profiles, producing 1745 advertisements. The evaluation combines a qualitative expert focus group and a quantitative artifact-rate assessment. The results show that the pipeline can generate photorealistic and personalized advertisements. At the same time, performance varies substantially by product complexity and model configuration. Our findings extend the literature on AI-based personalized advertising by demonstrating the feasibility and current limitations of fully automated image generation for advertising.

arXiv:2609.12697v1 Announce Type: new Abstract: Personalized marketing traditionally matches static products to customers, while dynamic creative optimization focuses mainly on AI-driven text personalization or basic product image modifications. We address this gap by developing and implementing an AI-based framework that generates personalized advertising imagery directly from customer data. We evaluate this framework in a two-stage within-subject study with N=100 participants across four products and three levels of personalization, varied by the amount and specificity of customer data used. Participants rated each image on attitude toward the advertisement, attitude toward the product, and purchase intention. Results show that participants perceive differences across personalization levels and evaluate AI-generated advertising imagery most positively at a moderate level of personalization. High personalization increases perceived personalization, which is positively associated with all three outcome measures, but also increases perceived creepiness, which is negatively associated with the outcomes and dominates the total effect.

arXiv:2609.12769v1 Announce Type: new Abstract: Editing is a core component of video production, requiring creative planning and decisions under multiple constraints. Here, we report methods for agentic tooling for automated video editing across three tasks varying in editorial goal, complexity and creativity, namely scene previews, video summaries and cinematic trailers. We evaluate the outputs and discuss implications for automation and agency.

arXiv:2609.12086v1 Announce Type: cross Abstract: Assistants built on large language models are expected to write as their user would, and the dominant approach is single-channel: preferences summarised from conversation history and reinserted into context. This inverts the order of inference. Preferences are the task-dependent surface of a comparatively stable personality structure, so a system storing only preferences relearns the person whenever the task changes. First, we characterise personality seepage, where a prompt's linguistic surface carries a personality fingerprint the assistant mirrors without access to the personality behind it. Second, we propose the Atomic User Model (AUM), a human-readable representation organising a person as a stable identity nucleus with four interpretable shells (psychological, cognitive and experiential, behavioural, and social), plus cross-shell entries recording internal conflict and authenticity. Third, we treat AUM as a retrieval index over a person rather than a prompt prefix, with a pipeline where a task classifier, component-selection function and budgeted retriever return a small payload of fields at generation time. Fourth, we evaluate it with sixteen language-model-simulated participants, six style-sensitive tasks and three seeds, plus a synthetic scaling study of the retriever. Retrieving eight fields matched the style fidelity of the full user model on 23% of the context (211 tokens against 915), improved on flat preference notes by 0.24 points on a five-point scale (p

arXiv:2609.12097v1 Announce Type: cross Abstract: In bespoke art commissions, laypeople know what they feel but lack the words to specify it: one participant wanted a laid-off truck driver depicted as "a ghost in his own machine" but left the medium, scale, and palette unsaid. We frame this as an articulation bottleneck at an under-served upstream stage: requirement discovery, which precedes any artist or image generator and forces the commissioner to constitute intent in the first place. We present MAIA (Multi-Agent Intent Articulation), a multi-agent system that scaffolds this stage through Socratic inquiry under a "Verification over Invention" rule, turning vague affect into a text-only brief of visual terms the user verifies. In a within-subjects study (N = 16), the full configuration produced a large, significant gain in Cognitive Support over a minimal baseline (r = 0.96, p_FDR = 0.015; LMM p_FDR

arXiv:2609.12575v1 Announce Type: cross Abstract: Ambiguity is often treated as a bug for AI systems to resolve---but in human communication and culture, ambiguity can also be a generative resource. From humour to politics to art, people express themselves in words and images that are open enough to invite different interpretations, yet constrained enough to be interpretable. We operationalise this notion of calibrated ambiguity with a task drawn from the parlour game Dixit. We compare differences in clues generated by human vs multimodal language models, based on a novel coding rubric for calibrated ambiguity, and find that models consistently exhibit ambiguity collapse (i.e., their outputs are over-specified, leaving no room for multiple legitimate interpretations). Unlike human clues, AI-generated clues also exhibit cultural flattening; they almost never make reference to culturally-situated knowledge, even when prompted to use allusion and figurative language.

arXiv:2609.13071v1 Announce Type: cross Abstract: Enterprise Digital Twins (EDTs) promise data-driven decision support at organizational scale, but realizing them requires navigating siloed departments, tacit knowledge, and high-stakes decisions with long-horizon consequences. Existing approaches involve domain experts during model development but focus less on early organizational buy-in in EDTs. We present a vision for trustworthy EDT engineering grounded in an `involving before evolving' paradigm: rapidly involving stakeholders through a working prototype before evolving toward federation and full interoperability. Our three-stage approach combines foundation models for rapid prototyping, an ontological backbone for federated interoperability, and observability tooling for stakeholder trust. We ground our vision in an ongoing collaboration with Michelin, a multinational manufacturer, where an initial prototype has helped support stakeholder buy-in.

arXiv:2609.11489v2 Announce Type: replace Abstract: Cooperative AI agents are evaluated against other AIs, yet human cooperation relies on implicit conventions -- shared protocols for reading meaning beyond the literal message -- which AI-AI benchmarks may not capture. We propose the convention gap, the difference between the failure probability predicted from the literal content of communication and the observed failure rate, as a metric of implicit communication. In the card game Hanabi, the finite deck and deterministic hint constraints make this posterior exactly computable. We replayed about 101,000 play actions from three public datasets of human-human (an online Hanabi platform), AI-AI (HOAD), and human-AI (HanabiData) games. The gap was +26.2 percentage points (pp) in human pairs, -0.7 pp in AI pairs, and +16.4 pp in human-AI pairs, and was concentrated on plays of cards that had received no hints (+46 pp in human pairs). Within human-AI play, the literal information available to humans was similar across the three AI partners (mean predicted failure 38-41%), but human failure rates ranged from 14.4% to 34.4% and the gap from +24.1 to +6.2 pp; the partner eliciting the largest gap produced the fewest human failures. Game score carried different information: it depended on each corpus's roster composition, whereas the gap separated human from AI play at the agent level. As a known-answer check, Off-Belief Learning agents, whose convention content is controlled by construction, gave a gap of +1.6 pp at the convention-free level, rising monotonically to +21.7 pp. These results suggest that convention compatibility, rather than AI-AI performance, may predict an AI's effectiveness with human partners.

arXiv:2602.04109v3 Announce Type: replace-cross Abstract: Conversational AI agents are increasingly explored as creative partners, yet how conversation design shapes child-AI dialogue in co-creative settings remains underexplored. We present Tinker Tales, a tangible dialogue system for child-AI collaborative storytelling, in which educational frameworks (narrative development and social-emotional learning) are instantiated as conversation design, shaping how the agent engages children across four narrative stages. The system combines a physical storytelling board, NFC-embedded toys, and a mobile app mediating multimodal interaction through tangible manipulation and voice-based dialogue. We conducted a home-based user study with 10 children (ages 6-8) across two conversation design conditions varying in how the agent structured elaboration, with and without educational scaffolding. Our findings show that prompt framing shapes the form and consistency of children's narrative contributions, structuring how they participate in co-creative dialogue with AI.