Coca-Cola is using AI to recommend which products Malaysian retailers should order and in what quantities through its Coke Buddy platform.

The Perfect Basket feature uses Coca-Cola’s Central Recommendation Engine to analyse previous orders, ordering frequency, seasonality, weather, and purchasing patterns among similar businesses.

Coca-Cola said Coke Buddy currently supports about 39,000 retail outlets across Malaysia. The company describes Coke Buddy as a self-ordering platform that allows retailers to buy products through its app, website, or WhatsApp, with personalised order suggestions and order tracking also available.

Perfect Basket builds on those existing ordering functions by recommending both products and quantities before a retailer completes an order. Retailers can review the recommendations and retain control over what they purchase.

How Perfect Basket guides retailer orders

Coke Buddy already uses previous purchase history to suggest products a retailer is likely to order again. Perfect Basket adds other signals, including seasonality, weather, ordering frequency, and purchasing trends among comparable businesses.

Perfect Basket recommends products and quantities before retailers submit their orders through Coke Buddy. Fulfilment is handled separately by Coca-Cola Refreshments Malaysia or its suppliers under existing sales and distribution arrangements.

Coca-Cola said its sales teams remain involved with retailers alongside the digital ordering system, while retailers retain control over the final purchasing decision.

Coca-Cola recently disclosed usage figures for Perfect Basket following its Perfect Basket, Perfect Ride campaign, which ran from January to April 2026. The campaign encouraged retailers to use the recommendation feature when placing orders and received more than 4,500 entries from over 4,000 retailers in Malaysia.

During the campaign, 83% of participating outlets adopted Perfect Basket recommendations, according to Coca-Cola. The figure applies only to retailers taking part in the campaign, not the full network of about 39,000 outlets supported by Coke Buddy.

Coca-Cola also said participating outlets that followed the recommendations recorded higher sales revenue growth than comparable retail outlets. The company did not disclose the size of the difference or provide detailed performance data showing how individual recommendations affected sales or inventory levels.

The available Malaysian campaign data does not provide figures for forecast accuracy, stock availability, inventory levels, or logistics costs.

Suggested orders extend beyond Malaysia

Coca-Cola has deployed similar suggested-order capabilities elsewhere in its bottling network. In its first-quarter 2024 results, the company said it and its bottling partners had connected nearly eight million customers to B2B platforms globally, while AI-enabled suggested-order capabilities had reached more than three million outlets in Latin America.

Coca-Cola has said these systems combine customer data, external information, and AI to generate predictive order recommendations. Then-chief executive James Quincey said in 2024 that digital ordering also allows retailers to adjust deliveries without waiting for a salesperson to visit.

Coca-Cola has also linked suggested orders to changes in its sales process. Quincey said AI-generated orders allow pre-sales staff to spend less time taking routine orders and more time on account development, while retailers continue to make the final purchasing decision.

Coca-Cola has reported results from earlier pilots using similar recommendation systems. In its second-quarter 2024 earnings call, the company said retailers receiving AI-generated product recommendations based on previous orders and market data were more than 30% more likely to purchase the recommended SKUs in initial pilots. These results did not relate specifically to Perfect Basket in Malaysia.

In a separate demand-prediction project, Coca-Cola combined historical sales data with weather and geolocation information to generate replenishment recommendations. CIO Neeraj Tolmare told Fortune in 2025 that a three-country pilot recorded sales 7% to 8% higher than outlets that were not using the AI algorithm.

Perfect Basket remains available after the campaign. Coca-Cola said it plans to continue developing Coke Buddy and the recommendation feature using retailer feedback and data, while retailers will continue to have access to the company’s sales representatives alongside the digital ordering system.

(Photo by Mahbod Akhzami)

See also: MG Ship adds AI route optimisation as logistics returns accelerate

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M&T Bank has deployed AI copilots to more than 15,000 employees as the US regional bank applies AI to internal operations, customer service, software development, and risk management.

The bank uses AI to analyse call-centre conversations, draft reports, generate code, identify customer needs, and flag portfolio risks, according to Fast Company. M&T is also examining agentic AI applications in cybersecurity and fraud detection.

American Banker reported in September 2025 that 16,000 of M&T’s roughly 22,000 employees were already using Microsoft Copilot for tasks including drafting emails and reports and summarising call-centre conversations.

Before the wider rollout, M&T initially restricted employee access to public large language models. Chief data officer Andrew Foster told American Banker that the bank blocked the tools because employees could potentially enter sensitive company information into public-facing services.

M&T later evaluated enterprise providers and selected Microsoft Copilot, starting with a pilot involving about 800 employees before expanding access across the organisation.

Foster said using generative AI to summarise call-centre conversations saves about six minutes per call. Software developers at the bank also use GitLab tools to generate code, while employees remain responsible for reviewing AI-generated work.

M&T’s human-review requirement is also reflected in its 2026 Code of Business Conduct and Ethics. The policy requires employees to use approved AI tools and prohibits confidential, proprietary, customer, employee, or regulated information from being entered into unapproved systems. Employees remain responsible for the accuracy and appropriateness of AI-assisted work.

Building the technology and data foundation

M&T’s AI deployment follows a technology overhaul that began in 2018. The bank said more than half of its technology specialists were external workers at the time, compared with an 80% in-house technology workforce today.

M&T now has about 2,000 technologists working across more than 300 agile teams and has hired more than 1,000 technology specialists during the programme.

The bank has also replaced dozens of older platforms. M&T said technology outages have fallen by more than 80% since 2018, while the number of system upgrades completed annually has increased by 300%.

Technology spending exceeded $1.2 billion in 2025, nearly three times its 2017 level. Wisler told Forbes in August 2026 that annual technology releases increased from about 15,000 in 2018 to 65,000 in 2025.

Wisler joined M&T as chief information officer in 2018 before becoming senior executive vice-president for technology and operations in 2025. His current remit covers both technology and operational functions across the bank.

M&T’s data programme developed alongside the broader technology overhaul. Foster, who joined the bank in 2023, began building a data-lineage programme to track where information originates, how it is used, and how it moves between systems.

Foster told American Banker that the data-lineage work was not created in response to generative AI. He described it as a core capability for understanding M&T’s data estate.

The bank also established a Data Academy focused on data governance and data skills, with around 2,000 employees participating in the programme.

M&T has created an internal repository called Edison containing authoritative documents and information on bank policies. The bank also uses data-lineage software from Solidatus and Monte Carlo to trace information as it passes through databases, applications, and business-intelligence systems.

The lineage work gives M&T visibility into the source, meaning, quality, and governance of individual data elements, according to Foster. He said one application for that governed data is the bank’s use of Copilot.

M&T also uses retrieval-augmented generation with internal, governed data, according to American Banker.

Scaling AI into daily banking operations

Wisler told Forbes that M&T is pursuing generative AI through three routes: general employee use, AI capabilities embedded in existing applications, and proprietary systems built around the bank’s own data and processes.

M&T operates more than 1,800 applications, many supplied by third-party vendors. Wisler said one of the bank’s AI pathways is identifying useful AI capabilities already embedded within those applications.

M&T’s third pathway involves proprietary AI development around the bank’s own data and processes. Forbes reported that early applications include repetitive operational work, software development, fraud prevention, and cyber defence.

Fast Company’s September report also said M&T continues to assess both internally developed AI systems and external tools, including general enterprise software and technology designed specifically for banks.

Earlier workforce use cases centred on drafting, summarisation, call-centre work, and software development. Fast Company reported that newer applications include identifying customer needs and flagging portfolio risks.

Other large US banks have also expanded generative AI across employee workflows.

JPMorganChase launched its internal LLM Suite platform to more than 200,000 employees in 2024. By 2025, more than 65,000 employees in its Corporate and Investment Bank were actively using the platform, while more than 90% of its engineers were using AI coding assistants.

The bank also said AI-based transaction screening allowed it to review more than twice the previous transaction volume while reducing manual operator checks by half.

Bank of America is using a generative AI-enabled system called EricaAssist with more than 18,000 customer service employees. The tool summarises why a customer is calling, retrieves relevant information, and recommends possible next steps while keeping the employee responsible for the interaction.

Bank of America said in July 2026 that EricaAssist can deliver contextual guidance in under three seconds and has reduced average call times by nearly one minute. The bank plans to extend the system to additional servicing scenarios and business lines later in 2026.

(Photo by Alain Pierre-Lys)

See also: Bank of England reviews AI rules for agentic AI in finance

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OneRail has launched an AI-powered delivery platform that uses Nvidia technology to help retailers, wholesalers, and distributors decide how individual orders should be delivered.

Called OmniSTAR, the system evaluates options including owned fleets, couriers, parcel carriers, and other delivery modes, then selects the lowest-cost option that meets the required service level, according to OneRail.

The platform combines Nvidia’s cuOpt decision optimisation engine and cuDF data processing software with OneRail’s delivery pricing and performance data. Nvidia accelerated computing infrastructure is used to process the routing and delivery-mode calculations.

OneRail said the system can reduce computation times by as much as 10 times. A calculation that previously took 20 minutes can be completed in under two minutes, while a calculation taking a week can be reduced to about two days, according to the company.

OneRail said the shorter processing time allows the optimisation to run within live delivery operations, where multiple fulfilment options can be evaluated before an order is assigned.

“If you don’t have the ability to make lightning-fast decisions, you’re giving up margin,” Catania said in an interview with CNBC. “Last-mile fulfilment is expensive.”

From prediction to delivery decisions

OneRail’s broader AI systems use prediction and optimisation for different parts of the delivery process. The company said its machine-learning models estimate factors including service time, lateness risk, the probability of first-attempt delivery success, and expected price ranges.

OneRail said those predictions feed into optimisation systems that determine how an order should be executed. Separately, the company said OmniSTAR compares different fulfilment modes before selecting an option based on cost and service requirements.

Research on dynamic vehicle routing makes a similar distinction between predicting changing conditions and recalculating operational decisions as new information becomes available. A 2024 review in the European Journal of Operational Research identified travel-time prediction and real-time re-optimisation as separate areas of time-dependent routing research.

Nvidia cuOpt handles route optimisation

Nvidia describes cuOpt as an open-source, GPU-accelerated optimisation library for vehicle routing and other mathematical optimisation problems.

Nvidia’s documentation shows that cuOpt can account for vehicle costs, capacities, travel times, operating windows, starting locations, and other restrictions when calculating routes. Its cost models can also use distance, time, monetary cost, or a weighted combination of those measures.

OmniSTAR applies cuOpt to both routing and delivery-mode selection. OneRail said this allows the system to compare available fulfilment options for an order and identify the lowest-cost option that still meets its service requirements.

OneRail said many retailers still rely on static rules or manual planning when making these decisions, and that OmniSTAR is designed to evaluate more delivery combinations within shorter operational timeframes.

Nvidia said cuOpt does not exhaustively test every possible route. Instead, the solver generates candidate solutions and iteratively improves them using GPU-accelerated heuristics to produce high-quality results within a set computation time.

The platform also uses Nvidia cuDF, a GPU-accelerated library for tabular data processing, including filtering, joining, and aggregating datasets.

OneRail combines those capabilities with its own delivery data and operational models. Its dataset is based on millions of deliveries across a network that the company said includes more than 12 million drivers and over 1,000 logistics partners.

The data covers pricing and delivery performance across different transportation modes. OneRail said OmniSTAR can use the information to identify delivery rules that increase costs and assess how delivery choices affect item-level profitability.

The architecture disclosed for OmniSTAR centres on GPU-accelerated data processing and mathematical optimisation. Nvidia describes cuOpt as the optimisation component used for problems including vehicle routing.

Because cuOpt is stateless, changes in operating conditions require the optimisation problem to be modelled and submitted again. Nvidia cites vehicle breakdowns, driver absences, road blockages, traffic, and new high-priority orders as examples of changes that can prompt this type of dynamic reoptimisation.

OneRail said OmniSTAR can rerun delivery scenarios as variables including fuel costs, weather, and shipping conditions change. The company has separately said its use of cuOpt allows it to evaluate more routing scenarios and recalculate routes faster than its previous approach.

OmniSTAR moves into live operations

OmniSTAR is already deployed with selected enterprise customers.

At US Foods, OneRail said the system identified delivery configurations that were reducing margins, including low-margin products being transported long distances using higher-cost equipment. US Foods subsequently used the findings to adjust pricing and restructure some delivery patterns, according to OneRail.

OneRail also told CNBC that an unnamed large tire distributor using the platform achieved $40 million in run-rate savings over three years. The customer was not identified, and the savings figure was provided by OneRail. The company also told CNBC that it expects OmniSTAR to exceed $6 billion in gross merchandise volume during the fourth quarter of 2026.

CNBC reported that OneRail and Nvidia had worked on the project for three years before its launch. OneRail said the collaboration included direct engagement with Nvidia’s cuOpt engineering team on last-mile delivery and large-scale logistics optimisation, alongside its participation in the Nvidia Inception programme.

In March this year, FedEx launched FedEx SameDay Local in collaboration with OneRail, connecting customers to a national network of more than 1,000 delivery providers.

(Photo by Brecht Corbeel)

See also: A quarter of Nvidia’s business next year comes from labs it is financing

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