The AI boom is becoming a materials challenge. As AI pushes computing into new territory, the materials behind that infrastructure are becoming just as crucial as the algorithms running on it. Semiconductors and data centers are approaching physical limits around performance, thermal management, electrical efficiency, and reliability, creating new demands for materials that can do more at once. At the same time, AI is giving materials scientists new ways to search the enormous universe of possible molecules and accelerate the development of solutions.

For Mike Finelli, chief technology and innovation officer and chief North America officer at Syensqo, that convergence is transforming what advanced materials can enable. “AI is now, from a material standpoint, really pushing semiconductors and the data centers to their physical limits,” he says.

As requirements accumulate, including high temperature, purity, electrical performance, chemical resistance, plasma resistance, and long-term stability, materials move toward what Finelli calls the “top of the pyramid.” Beyond supporting AI innovation, he contends that advanced materials are “actually increasingly defining what’s going to be possible.”

That challenge is playing out across the infrastructure powering the AI surge. Syensqo is developing materials for high-voltage data center architectures, advanced sealing materials for semiconductor manufacturing, and thermal-management solutions including fluids for direct immersion cooling. Some of those innovations can also cross industry boundaries. Materials developed for electric vehicles, for example, can help address the higher voltage and energy-density demands that are emerging in data centers.

The definition of performance is also changing. More customers are expecting materials to meet technical requirements while reducing environmental impact. “Our goal is to remove the trade-off between performance and sustainability,” Finelli says. That means considering sustainability at the beginning of the research process instead of treating it as an additional requirement once a material has been developed.

AI is changing how those materials are discovered, too. Syensqo is using AI agents to digitally synthesize millions of potential molecular combinations, predict their performance and sustainability characteristics, and narrow them to a much smaller group for laboratory testing. The result, Finelli says, is the ability to go “broader, deeper, and faster” while giving scientists more time to solve complex engineering problems.

Looking to the future, Finelli sees the possibility of a reinforcing cycle: AI helps develop materials that improve AI infrastructure, which in turn enables better AI to accelerate materials discovery. That feedback loop could create a cycle of innovation and expand what future technologies can achieve.

“You end up in this accelerated materials, innovative cycle of materials innovation,” says Finelli. “That really excites me, and it gives us the opportunity to continue enabling technologies that will shape the future.”

This episode of Business Lab is produced in partnership with Syensqo.

Full Transcript:

Megan Tatum: From MIT Technology Review, I’m Megan Tatum, and this is Business Lab, the show that helps business leaders make sense of new technologies coming out of the lab and into the marketplace.

This episode is produced in partnership with Syensqo.

Now asked to name the key enablers to AI advancement, many of us might list algorithms, data centers, or even computing power, but just as critical to the performance are the advanced materials that underpin each layer of that innovation. As AI continues to evolve, it’s pushing the likes of semiconductors and data centers to new physical limits, putting new pressure on the advanced material sector to keep pace. But the relationship goes both ways. As the sector rises to this challenge, AI is also emerging as a powerful tool for accelerating materials discovery and development, significantly shortening development timelines for new solutions.

Two words for you: materials innovation.

My guest today is Mike Finelli, chief technology and innovation officer and chief North America officer at Syensqo.

Welcome, Mike.

Mike Finelli: Thank you, Megan. Nice to be here.

Megan: Thank you so much for joining us. Mike, can I start by asking you to tell us a little bit more about Syensqo and the role it plays in developing advanced materials?

Mike: Yeah, absolutely. Syensqo is a global leader in specialty materials. Our job is to help customers solve their toughest technology challenges. We serve a lot of different markets, but the way I like to say it simply is if it flies, we’re on it. If it drives, we’re in it. In healthcare, our products literally are saving lives every day. And if you like your mobile devices, if you like AI, it’s our products that are actually enabling the advanced semiconductor chips that are required to produce all of this. Our role is to enable innovation through advanced chemistry. We develop materials that deliver higher performances, greater reliability, and increasingly more sustainable solutions. The way I would say this, it’s at the heart of our business. Actually, it’s in our name, Syensqo. And to put some numbers around it, 20% of our annual revenues come from new products and applications that we’ve launched in the last five years, which is really evidence of a really strong innovation engine.

Megan: Yeah, absolutely. And as you sort of described there, you’re in all sorts of different industries with an emphasis perhaps on electronics and semiconductors. Can you talk a bit more about that work and where those industries are headed perhaps?

Mike: Sure. So look, electronics and semiconductors have been strategic markets for Syensqo for literally decades. I don’t want to date myself, but 33 years ago when I started in the company, semiconductors were one of the first industries that I worked in. And we’ve supported successive waves of innovation from enabling smaller, more powerful mobile devices, helping the industry get to the smaller and smaller profiles and the chips. We’ve helped to advance hyperconnectivity, supporting increasingly sophisticated semiconductor manufacturing. And today we’re helping to advance the AI era.

We have one of the industry’s broadest portfolios of high performance polymers and advanced materials. We support applications across the entire electronics value chain from semiconductor fabrication, electronic components, to smart devices and telecommunications, even hyperconnectivity. And our materials are helping customers solve increasingly demanding challenges around miniaturization, thermal management, electrical performance, chemical resistance, higher and higher purities, and long-term reliability and sustainability. And today we work with leading semiconductor manufacturers and electronics companies all around the world.

Megan: Fantastic. And as you alluded to there in the last 30 years, we’ve seen huge evolutions in those sectors.

Mike: Oh my God, yes.

Megan: And now AI is putting these new demands on semiconductors and data centers. What does that mean for the materials they’re built from and to what extent will AI innovation be constrained or enabled by materials science finding a solution?

Mike: Yeah, so I mean, you’re absolutely right. But AI is now, from a material standpoint, really pushing semiconductors and the data centers to their physical limits, and materials are becoming a key enabler of that continued progress.

The way I try to describe it, think of a pyramid, I call it the performance pyramid. You have commodity materials at the bottom of the pyramid and you have high performing specialty materials at the top of the pyramid. At Syensqo, all we do is we operate at the top of the pyramid and we’re continually trying to raise the top of that pyramid by bringing newer and newer and more higher performing materials out.

Now you might say, okay, but why doesn’t a data center or a semiconductor manufacturing fab need a specialty versus something in the commodity space? Well, I call it the and, and, and principle. If you just need a polymer or a material that can sit at the table at room temperature and stay there for 10 years and not change, well, there’s a lot of commodity materials that will do that and you don’t have a problem. The minute you start adding requirements, and I call it the and, and, and so if you need a polymer that can handle high temperature and have to have high purity and electrical performance and chemical resistance and plasma resistance and it’s got to have long-term stability, all of these ands, you start moving to the top of the pyramid.

Now what AI is doing with semiconductors, because of the speed at which it’s advancing, it’s requiring semiconductor chips and data centers, the number of requirements are increasing the number of ands which is pushing the limits of the materials. That’s where we come in. And I really believe that advanced materials, they’re no longer just supporting AI innovation, we’re actually increasingly defining what’s going to be possible.

Megan: Right. That’s fascinating. And in terms of rising to that challenge of focusing on that top of the pyramid and that and, and, and principle you’re talking about, could you talk us through perhaps an example or two of those top of the pyramid solutions you’ve created or that you’re working on at the moment?

Mike: Like I said, our focus is enabling higher performance, but it’s also without compromising on reliability or safety. We develop advanced polymers, elastomers, specialty fluids, fluids meaning lubricants and heat transfer fluids, and they’re used throughout the semiconductor manufacturing process and also increasingly in AI data center infrastructure. One example of our work on specialty materials for next generation AI data centers is the work we’re doing around high voltage architectures. Data centers are moving towards high voltage architectures because they can enable greater computing power while also improving energy efficiency. We know that’s a big issue for that segment of the industry, and these high voltage architectures will help them reduce and improve energy efficiency because it reduces energy losses and they can ultimately help lower the environmental footprint of the data centers. And we’re developing new materials that can help them get there.

Another example is our high performing sealing materials found inside semiconductor fabs and wafer tools. If you can picture, many people have seen what a semiconductor looks like during processing. It’s a big, big silicon disc that’s then later diced into the tiny little chips that go into the computer. But that wafer is put inside a giant chamber where it has a very extreme environment, aggressive plasmas, reactive chemicals, and they need higher and higher performing materials. And all of the seals that are around that chamber to keep those gases in the environment inside have to be able to withstand that environment. And that’s what we’re developing and we’re pushing the limits. They’re asking for higher temperatures, more aggressive environment with lower out gassing and purity. And that’s what we’re developing for this industry to allow that next chip to be developed and produced industrial.

Megan: It’s so fascinating that people wouldn’t give much though necessarily to the seal in something like that. As you’re outlining, it’s just absolutely critical in terms of performance. And in developing those solutions, I understand you also looked across different markets to see what may be applicable perhaps in more than one space, and that includes an overlap between the automotive sector and data centers, I understand. Can you tell us a little bit more about that?

Mike: As I mentioned just previously, the data centers are shifting to higher voltage architectures. This is the next generation data center, which can be more energy efficient, but it’s got a higher energy density. The power density increases, which increases temperatures. And many of the material challenges that we will be facing there, we’ve already developed for the automotive industry in electric vehicles. I’ll give you an example of an application. I mean, think about an electric vehicle. The powerhouse in electric vehicle is no longer the motor, it’s the battery. That’s where all the energy sits. And when you’re putting a hundred kilowatts of energy, driving that to the electric motor through wires and through what they call bus bars, you got to get that car up to 60 miles an hour pretty quick. You’re driving massive amounts of energy that’s increasing temperatures dramatically.

And all the electrical connections are in these bus bars that there’s a polymer that’s an insulating polymer with copper in between for all the connections. That’s got to withstand that temperature increase, which could come pretty rapidly. We’ve developed new materials there and those materials will be translatable over to these data centers where they’re going to have the higher voltages with a higher energy density.

Another thing we’ve been doing in automotive, we have a lot of knowledge in both automotive and semiconductor around fluid circulation and how to use dielectric materials to do direct immersion cooling. That’s something that will be very valuable for data centers and server farms. Using air to cool semiconductors is really inefficient and energy intensive. If you could submerse them in a liquid, you have direct immersion cooling, that’s extremely efficient, so that’s another thing we’re working on.

Another thing we developed in automotive that will be translated over is battery energy storage systems. Inside the battery, we’ve developed a binder. It’s the highest performing binder on the market, which is using the cathode of a lithium ion battery, and it keeps all the ingredients doing its job working together so that battery can actually last for 10 years and perform. Now that’s moving over to the data centers because they’re moving more towards renewables and they need to have these energy storage systems to smooth the peak loads and provide resilient backup power. That’s one of the things that we’re doing. By transferring our knowledge across the markets, we can accelerate new power and new thermal management solutions while supporting reliability required by next generation AI infrastructure.

Megan: Fantastic. So many transferable applications there that necessarily wouldn’t have sprung to mind. And it isn’t only technical advancements that you need to contend with, of course. Companies today are also demanding the materials are developed and manufactured more responsibly too. So how is sustainability shaping your innovation process?

Mike: Yeah, you’re absolutely right. I will say performance is still the entry ticket. Our customers want performance. Now what’s changing is that definition of performance is now broader and it is including sustainability targets and requirements. Our customers expect materials that deliver outstanding technical performance while also being developed and manufactured more responsibly.

At Syensqo, we believe that operating as a responsible company means we’re providing true sustainable business solutions to our customers. And this is why we developed what we call the Sustainable Portfolio Management tool, SPM. It’s a matrix, and it defines what a sustainable solution is. For us, it’s a product that in a given application improves our product’s social and environmental performance while also demonstrating a lower environmental impact in its production, creating values for our customers. In short, we want to develop products, and this is where it starts. Every one of our research projects before we even start them is assessed on whether it’s going to be a sustainable product or not.

And 88% of our portfolio now is a sustainable product. We’re developing materials that are better for the environment, lower environmental footprint when we produce it, but also they contribute to improvements for our customers as well so they could operate with a lower carbon footprint or they can operate in a safer way or less water consumption. There’s a lot of different lists in there.

Another example is our longer-term development of next generation heat transfer fluids. Semiconductor manufacturing and data centers have become more powerful. I mentioned before the heat that they’re generating, especially when they move to the higher voltage architectures. Managing that heat is increasingly important. And again, I talked about direct immersion cooling. We’re developing those solutions because today there are fluids out there that will work, but they got high global warming. That’s not good for the environment. We’re developing the next generation heat transferred fluids that will reduce the potential environmental impact compared to the fluids today. In the end, our goal is to remove the trade-off between performance and sustainability. You notice that’s another and, we can be performing and sustainable.

Megan: That’s so important, isn’t it though, to think about sustainability in terms of performance? As you say, when we’re thinking about commercially scaling up these solutions, it’s such an important part of it. And as I talked about in the introduction, AI isn’t only a challenge, but it’s also an opportunity within the advanced material space. I’d love to explore how you’re using AI tools at Syensqo to inform and accelerate the development of solutions as well.

Mike: Absolutely. We embarked on this journey about two years ago, where we’re using AI in our research and development, and we’ve partnered with Microsoft and their Microsoft discovery tool, and it’s helping us to rapidly identify and evaluate promising molecular candidates.

Now, in the normal research approach, historically, you would design your experiment and you’d look at all the potential combinations of materials and chemicals that you could make all these different molecules. And the combinations of potential and molecules that you could develop to solve a problem could be in the millions, but it’s impossible to develop a million molecules or tens of millions of molecules in your laboratory and actually physically do that. But you have to select a small area based on your expertise and knowledge, based on the literature searches, based on the state of the art that’s out there and looking at patents, et cetera. And you pick a small area and you go through the process, you develop the materials, you test them, you learn something, you go back to the drawing board, you start again. Eventually you find something that works, but it doesn’t mean you found the best possible combination that’s out there.

But what we’re doing with AI is we have developed AI agents with Microsoft that are literally digitally synthesizing the entire millions and millions of combinations of potential molecules. And we have another AI agents that are using physics-based simulation to look at all those molecules and predict the performance of them, and not just performance on physical chemical properties, but also on toxicity, on sustainability, et cetera. Then we have another agent that takes all that information and ranks them all. In the end, we have explored all of the potential molecules out there. We understand roughly what the performance should be, and we end up with a priority list of maybe a hundred, instead of millions and millions, a hundred that we actually synthesize in the lab.

And at the end, you end up getting the solution faster, much, much faster. You’ve explored the entire space. I basically say it allows us to go broader, deeper, and faster. And the important thing is it’s not replacing our scientists, it’s not replacing our scientific expertise. In a way, it’s giving them superpowers. It’s allowing them to spend less time searching and more time solving the industry’s toughest engineering challenges.

Megan: Amazing. It sounds like it’s genuinely a really transformative tool by what you’re explaining.

Mike: Completely, completely.

Megan: I mean, just to finish, Mike, it’d be great to take a look ahead if we could, because there’s so much activity in both AI and the advanced material space. I wonder what is coming down the pipeline that you are most excited about next?

Mike: I’ve talked a lot about AI and how we’re using AI to develop new materials. I think to me, what’s really exciting, and I’m starting to see it actually happen, I’m just curious how fast this is going to go, is that we’re using AI to develop new materials that will enable AI to get better, and then that AI will use the new AI to develop new materials to get AI to go better. I see this loop of developing for AI, for AI to improve, and then we use that AI to improve ourselves. You end up in this accelerated materials, innovative cycle of materials innovation. That really excites me, and it gives us the opportunity to continue enabling technologies that will shape the future. That’s what we do at Syensqo.

Megan: Fantastic. Yeah, real sort of virtuous circle of innovation, it sounds like that. Amazing. Thank you so much, Mike.

Mike: Thank you.

Megan: Thank you so much. That was Mike Finelli, chief technology and innovation officer and chief North America officer at Syensqo, whom I spoke with from Brighton in England.

That’s it for this episode of Business Lab. I’m your host, Megan Tatum. I’m a contributing editor and host for Insights, the custom publishing division of MIT Technology Review. We were founded in 1899 at the Massachusetts Institute of Technology, and you can find us in print on the web and at events each year around the world. For more information about us and the show, please check out our website at technologyreview.com.

This show is available wherever you get your podcasts, and if you enjoyed it, we hope you’ll take a moment to rate and review us. Business Lab is a production of MIT Technology Review, and this episode was produced by Giro Studios. Thanks so much for listening. Goodbye.

This content was produced by Insights, MIT Technology Review’s custom content arm, not its editorial staff. It was researched and written by humans, with any AI tools that may have been used limited to production processes under human oversight.

Amid rapidly growing adoption of enterprise-level AI agents, there’s a disconnect emerging between ambition and execution. 

Although 85% of organizations say they want to be agentic within the next three years, 76% say their current operations and infrastructure can’t support that change. They cite a lack of readiness across people, processes, and workflows. 

The sticky tape problem

The challenge is that many organisations are often layering AI agents onto existing operations, rather than reimagine the operating model and how work will need to be rewired, explains Prasun Shah, global CTO for workforce consulting and chief AI officer at PwC UK Consulting. “They’re embedding AI employees into what is a human operating model,” layering on AI agents to existing workplace structures when “this is like adding sticky tapes to parts of an operating model that is breaking.”

Doing so may be preventing organizations from unlocking the full value agentic AI offers, creating circumstances where disillusionment can quickly creep in. That full value lies in agents’ capacity to execute entire workflows with limited human input. They can coordinate complex tasks, make independent decisions, adjust to changing conditions, and iterate performance. 

In early proving grounds that span customer service, HR, and sales, it’s already estimated that AI agents could accelerate business processes by as much as 30% to 50% and low-value work time by 25% to 40% when deployed at scale. But with this capability comes greater complexity and the need for an enterprise-wide change.

Growing the AI vocabulary 

Enterprise agentic AI platform Ema describes this change as agentic business transformation (ABT), a term it coined last year in partnership with HFS Research, in an attempt to plug what it sees as a gap in the existing lexicon about AI agents, and to provide enterprises with a new framework with which to think about their own adoption of the technology. 

“None of the existing vocabulary captures the full scope of the change,” explains Ema CEO and founder Surojit Chatterjee. “Digital transformation was about moving from paper to software. AI transformation was about adding artificial intelligence to existing processes. Co-pilot is about AI assisting in various human tasks. But ABT is something categorically different: It’s the integration of AI agents into the fabric of the organization.” 

For Shah, the dedicated term (ABT) “helps drive the need to redesign an organization in its entirety: its operating model, its workflows, decision rights, and performance management systems.” He emphasizes that “everything that’s needed to ensure those agents are actually active participants in value creation, rather than just point tools or productivity aids.”

According to Ema, ABT encompasses three core pillars: an organization’s technology stack, its workforce, and the metrics used for success. 

AI agents as connective tissue

The first pillar of ABT is the technology stack. “Your existing tech stack was designed for human-operated, application-centric workflows,” says Chatterjee. “It needs to be reconsidered when the actor is an AI agent operating at machine speed across multiple systems simultaneously.”

 As AI agents are integrated into an organization, enterprises will need to pivot from a set of linear processes and steps, to rewiring work in a very different way, explains Shah. That’s because the value in AI agents isn’t as another layer in an existing technology stack but as a connective tissue, he explains, moving between or across layers to coordinate a high-level task or retrieve and interpret data from multiple discrete applications. AI agents can create “a true competitive differentiation for an enterprise” by making decisions based on this capacity to contextualize, he says. “That is where the next battleground will be.”

To build this connective tissue, leaders need to adapt their technology stack to surface higher quality decisions from AI agents, prioritizing access to multiple datasets and applications simultaneously to develop tacit knowledge. “Organizations that make this architectural shift become genuinely more adaptive,” says Chatterjee. “When a new business requirement emerges, you don’t wait six months for a software vendor to build a feature. You configure an AI employee using natural language and connect it to the systems it needs. The time from business to production workflow drops from months to days.”

The workforce, redesigned

As AI agents are deployed for more use cases, enterprise leaders must consider what this means for dynamics across their workforce, the second pillar of ABT.

Workforce structures today deviate little from the hierarchical model of the early days of industrialization. To maximize efficiency and scale, processes are standardized, tasks are clearly delineated between strategic business units (SBUs), and employees progress up through an organization based on their capacity to optimize output from teams below them. But with AI agents that can execute, coordinate, and optimize tasks—often without managerial coordination—the lines of that established hierarchy become blurred.

In a workforce that blends AI agents and human employees, managers will be freed up from many execution-based tasks but take on new responsibilities associated with managing hybrid teams. Managers “will need to be able to manage issues around trust, explainability, psychological safety, and even status dynamics” to navigate new tensions that could arise in a hybrid workforce, says Shah.

The impact of agentic AI on existing workforce structures goes far beyond the management layer, too. McKinsey predicts that by 2030, three-quarters of current jobs will require redesign, upskilling, or redeployment, and organizations will need to act swiftly to amend recruitment, retention, and remuneration. 

From output to outcome

Success metrics are the third and final pillar of ABT. 

As AI agents assume greater ownership of core enterprise processes, taking on collaborative roles alongside human employees, traditional workforce metrics that focus on activity or output—such as calls handled or reports filed—no longer make sense. 

“When you add AI employees into the workforce, activity metrics become meaningless or actively misleading,” says Chatterjee. “An AI employee can handle a thousand customer interactions in the time it takes a human to handle ten. If you measure success by interactions handled, you’ll conclude the AI is working brilliantly while missing whether any of those interactions actually drove customer satisfaction, retention, or revenue.” To correct this, enterprises must develop a new set of metrics that focus on outcome rather than output. That is, metrics on the broader benefits or changes achieved, rather than individual deliverables. 

For example, when one of Ema’s large enterprise customers overhauled its own metrics, switching from tool metrics like cost per query and AI accuracy, to outcomes like the percentage of contracts reviewed without human escalation, the measured ROI from agentic AI tripled within two quarters. The changes meant “this customer stopped building point solutions in high-volume, low-complexity workflows and started deploying AI employees where the outcome value was highest,” says Chatterjee.

Integrating new metrics may also require a complete reconfiguration of reward and talent management processes, as well as accountability and ownership within organizations, points out Shah. In human-AI teams, for example, although ethical and fiduciary responsibilities will likely remain with human employees, operational accountability will become significantly more diffused to reflect the systemic role of AI agents.

This change will raise new questions that senior leadership teams will need to wrestle with, Shah adds. They’ll need to consider: Who is accountable when an AI employee makes a mistake? What happens when AI and humans disagree? What guardrails should be erected to safeguard customers? 

Laying the groundwork for systems-level change

Systems-level change is gradual. These are complex lines of inquiry that experts continue to grapple with. But in kickstarting internal dialogue about the core pillars of ABT—the workforce, the technology stack, and the metrics by which success can be gauged—leaders can lay the groundwork for an enterprise better poised to embrace AI agents at a systems level and start to close the gap between their ambition and execution. 

This content was produced by Insights, the custom content arm of MIT Technology Review. It was not written by MIT Technology Review’s editorial staff. It was researched, designed, and written by human writers, editors, analysts, and illustrators. This includes the writing of surveys and collection of data for surveys. AI tools that may have been used were limited to secondary production processes that passed thorough human review.

Unlike static, rules-based systems, AI agents can learn, adapt, and optimize processes dynamically. As they interact with data, systems, people, and other agents in real time, AI agents can execute entire workflows autonomously.

But unlocking their potential requires redesigning processes around agents rather than bolting them onto fragmented legacy workflows using traditional optimization methods. Companies must become agent first.

In an agent-first enterprise, AI systems operate processes while humans set goals, define policy constraints, and handle exceptions.

“You need to shift the operating model to humans as governors and agents as operators,” says Scott Rodgers, global chief architect and U.S. CTO of the Deloitte Microsoft Technology Practice.

The agent-first imperative

With technology budgets for AI expected to increase more than 70% over the next two years, AI agents, powered by generative AI, are poised to fundamentally transform organizations and achieve results beyond traditional automation. These initiatives have the potential to produce significant performance gains, while shifting humans toward higher value work.

AI is advancing so quickly that static approaches to task automation will likely only produce incremental gains. Because legacy processes aren’t built for autonomous systems, AI agents require machine-readable process definitions, explicit policy constraints, and structured data flows, according to Rodgers.

Further complicating matters, many organizations don’t understand the full economic drivers of their business, such as cost to serve and per-transaction costs. As a result, they have trouble prioritizing agents that can create the most value and instead focus on flashy pilots. To achieve structural change, executives should think differently.

Companies must instead orchestrate outcomes faster than competitors. “The real risk isn’t that AI won’t work—it’s that competitors will redesign their operating models while you’re still piloting agents and copilots,” says Rodgers. “Nonlinear gains come when companies create agent-centric workflows with human governance and adaptive orchestration.”

Routine and repetitive tasks are increasingly handled automatically, freeing employees to focus on higher value, creative, and strategic work. This shift improves operational efficiency, fosters stronger collaboration, and generates faster decision-making—helping organizations modernize the workplace without sacrificing enterprise security.

Download the article.

This content was produced by Insights, the custom content arm of MIT Technology Review. It was not written by MIT Technology Review’s editorial staff. It was researched, designed, and written by human writers, editors, analysts, and illustrators. This includes the writing of surveys and collection of data for surveys. AI tools that may have been used were limited to secondary production processes that passed thorough human review.

The impact of artificial intelligence extends far beyond the digital world and into our everyday lives, across the cars we drive, the appliances in our homes, and medical devices that keep people alive. More and more, product engineers are turning to AI to enhance, validate, and streamline the design of the items that furnish our worlds.

The use of AI in product engineering follows a disciplined and pragmatic trajectory. A significant majority of engineering organizations are increasing their AI investment, according to our survey, but they are doing so in a measured way. This approach reflects the priorities typical of product engineers. Errors have concrete consequences beyond abstract fears, ranging from structural failures to safety recalls and even potentially putting lives at risk. The central challenge is realizing AI’s value without compromising product integrity.

Drawing on data from a survey of 300 respondents and in-depth interviews with senior technology executives and other experts, this report examines how product engineering teams are scaling AI, what is limiting broader adoption, and which specific capabilities are shaping adoption today and, in the future, with actual or potential measurable outcomes.

Key findings from the research include:

Verification, governance, and explicit human accountability are mandatory in an environment where the outputs are physical—and the risk high. Where product engineers are using AI to directly inform physical designs, embedded systems, and manufacturing decisions that are fixed at release, product failures can lead to real-world risks that cannot be rolled back. Product engineers are therefore adopting layered AI systems with distinct trust thresholds instead of general-purpose deployments.

Predictive analytics and AI-powered simulation and validation are the top near-term investment priorities for product engineering leaders. These capabilities—selected by a majority of survey respondents—offer clear feedback loops, allowing companies to audit performance, attain regulatory approval, and prove return on investment (ROI). Building gradual trust in AI tools is imperative.

Nine in ten product engineering leaders plan to increase investment in AI in the next one to two years, but the growth is modest. The highest proportion of respondents (45%) plan to increase investment by up to 25%, while nearly a third favor a 26% to 50% boost. And just 15% plan a bigger step change—between 51% and 100%. The focus for product engineers is on optimization over innovation, with scalable proof points and near-term ROI the dominant approach to AI adoption, as opposed to multi-year transformation.

Sustainability and product quality are top measurable outcomes for AI in product engineering. These outcomes, visible to customers, regulators, and investors, are prioritized over competitive metrics like time to-market and innovation—rated of medium importance—and internal operational gains like cost reduction and workforce satisfaction, at the bottom. What matters most are real-world signals like defect rates and emissions profiles rather than internal engineering dashboards.

Download the report.

This content was produced by Insights, the custom content arm of MIT Technology Review. It was not written by MIT Technology Review’s editorial staff. It was researched, designed, and written by human writers, editors, analysts, and illustrators. This includes the writing of surveys and collection of data for surveys. AI tools that may have been used were limited to secondary production processes that passed thorough human review.

In the race to adopt and show value from AI, enterprises are moving faster than ever to deploy agentic AI as copilots, assistants, and autonomous task-runners. In late 2025, nearly two-thirds of companies were experimenting with AI agents, while 88% were using AI in at least one business function, up from 78% in 2024, according to McKinsey’s annual AI report. Yet, while early pilots often succeed, only one in 10 companies actually scaled their AI agents.

One major issue: AI agents are only as effective as the data foundation supporting them. Experts argue that most companies are seeing delays in implementing AI, not because of shortcomings in the models, but because they lack data architectures that deliver business context to be reliably used by humans and agents.

Companies need to be ready with the right data architecture, and the next few months — years, at most — will be critical, says Irfan Khan, president and chief product officer of SAP Data & Analytics.

“The only prediction anybody can reliably make is that we don’t know what’s going to happen in the years, months — or even weeks — ahead with AI,” he says. “To be able to get quick wins right now, you need to adopt an AI mindset and … ground your AI models with reliable data.”

While data has always been important for business, it will be even more so in the age of AI. The capabilities of agentic AI will be set more by the soundness of enterprise data architecture and governance, and less by the evolution of the models. To scale the technology, businesses need to adopt a modern data infrastructure that delivers context along with the data.

More business context, not necessarily more data

Traditional views often conflate structured data with high value, and unstructured data with less value. However, AI complicates that distinction. High-value data for agents is defined less by format and more by business context. Data for critical business functions — such as supply-chain operations and financial planning — is context dependent. While fine-grained, high-volume data, such as IoT, logs, and telemetry, can yield value, but only when delivered with business context.

For that reason, the real risk for agentic AI is not lack of data, but lack of grounding, says Khan.

“Anything that is business contextual will, by definition, give you greater value and greater levels of reliability of the business outcome,” he says. “It’s not as simple as saying high-value data is structured data and low-value data is where you have lots of repetition — both can have huge value in the right hands, and that’s what’s different about AI.”

Context can be derived through integration with software, on-site analysis and enrichment, or through the governance pipeline. Data lacking those qualities will likely be untrusted — one reason why two-thirds of business leaders do not fully trust their data, according to the Institute for Data and Enterprise AI (IDEA). The resulting “trust debt” has held back businesses in their quest for AI readiness. Overcoming that lack of trust requires shared definitions, semantic consistency, and reliable operational context to align data with business meaning.

Data sprawl demands a semantic, business-aware layer

Over the past decade, the most important shift in enterprise data architecture has been the separation of compute and storage, cloud-scale flexibility, says Khan. Yet, that separation and move to cloud also created sprawl, with data housed in multiple clouds, data lakes, warehouses, and a multitude of SaaS applications.

As companies move to AI, that sprawl does not go away. In fact, the problem is growing with more than two-thirds of companies citing data siloes as a top challenge in adopting AI, with more than half of enterprises struggling with 1,000 data sources or more. While the last era was about laying the foundation on which to build software-as-a-service — separating compute and storage and building lakes — the next era is about delivering the right data to autonomous AI agents tasked with various business functions.

“Probably the biggest innovation that occurred in data management was the separation of compute and store,” Khan says. “But what’s really making a distinction now is the way that we harmonize the data and harvest the value of the data across multiple sources of content.”

To do that requires a semantic or knowledge layer that supports multiple platforms, encodes business rules and relationships, provides a business-contextual and governed view of data, and allows humans and agents to access the data in the appropriate ways. But legacy data architectures cannot power the autonomous AI systems of the future, consultancy Deloitte stated in its State of AI in the Enterprise report. Only four in 10 companies believe their data management process is ready for AI, and that’s down from 43% the previous year, suggesting that as companies explore AI deployment, they are realizing their infrastructure’s shortcomings.

Agentic AI does not replace SaaS

Some investors and technologists speculate that AI agents will make SaaS applications obsolete. Khan strongly disagrees. Over the past 15 years, value has steadily moved up the stack, from on-premises infrastructure to infrastructure as a service (IaaS) to platform as a service (PaaS) to SaaS. Agentic AI is simply the next layer. Agentic AI will have its own layer to access the data and interact with the business logic. The value rises up the stack, but nothing below disappears, he says.

“SaaS doesn’t go away,” he says. “It just means SaaS and these agents will cooperate with one another. Companies are not going to throw away their entire general ledger and replace it with an agent. What’s the agent going to do? It doesn’t know anything without business context and business processing.”

In this emerging model, the software stack is being reshaped so that applications and data provide governed context within which AI can act effectively. SaaS applications remain the systems of record, while the semantic layer becomes the business-context source of truth. AI agents become a new engagement layer, orchestrating across systems, and both humans and agents become “first-class citizens” in how they access business logic, he says.

Critically, agents cannot directly connect to every operational system. “If we’re saying agents are going to take over the world … you can’t have an agent talking to every operational backend system,” Khan warns. “It just doesn’t work that way.”

This further elevates the importance of a semantic or business-fabric layer.

Where to start

Most enterprises need to begin where their data already lives — in platforms like Snowflake, Databricks, Google BigQuery, or an existing SAP environment. Khan says that’s normal, but warns against rebuilding old patterns of vendor lock-in.

He suggests that companies prioritize the data that matters most by focusing on preserving and providing business context to operational and application data. Companies should also invest early in governance and semantics by defining shared policies, access rules, and semantic models before scaling pilots. Finally, businesses should prioritize openness and fabric-style interoperability rather than forcing all data into one stack.

Khan cautions against aiming for full automation too early. “There is a new brave opportunity to really engage in the agentic and AI world,” Khan says, “Fully automating [critical business processes] is maybe a stretch, because there’s going to be a lot of extra oversight necessary.” Early wins will likely come from less-critical processes and from agents that work off fresh, stateful data rather than stale dashboards, he adds. As AI begins to deliver value and adoption increases, leaders must decide how to reinvest those gains to drive top-line efficiency or enter new markets.

Register for “The Fabric of Data & AI” virtual event on March 24, 2026. Hear insights from executives and thought leaders who are shaping the future of data and AI.

This content was produced by Insights, the custom content arm of MIT Technology Review. It was not written by MIT Technology Review’s editorial staff. It was researched, designed, and written by human writers, editors, analysts, and illustrators. This includes the writing of surveys and collection of data for surveys. AI tools that may have been used were limited to secondary production processes that passed thorough human review.

Loudoun County, Virginia, once known for its pastoral scenery and proximity to Washington, DC, has earned a more modern reputation in recent years: The area has the highest concentration of data centers on the planet.

Ten years ago, these facilities powered email and e-commerce. Today, thanks to the meteoric rise in demand for AI-infused everything, local utility Dominion Energy is working hard to keep pace with surging power demands. The pressure is so acute that Dulles International Airport is constructing the largest airport solar installation in the country, a highly visible bid to bolster the region’s power mix.

Data center campuses like Loudoun’s are cropping up across the country to accommodate an insatiable appetite for AI. But this buildout comes at an enormous cost. In the US alone, data centers consumed roughly 4% of national electricity in 2024. Projections suggest that figure could stretch to 12% by 2028. To put this in perspective, a single 100-megawatt data center consumes roughly as much electricity as 80,000 American homes. Data centers being built today are gearing up for gigawatt scale, enough to power a mid-sized city.

For enterprise leaders, energy costs associated with AI and data infrastructure are quickly becoming both a budget concern and a potential bottleneck on growth. Meeting this moment calls for a capability most organizations are only beginning to develop: energy intelligence. The emerging discipline refers to understanding where, when, and why energy is consumed, and using that insight to optimize operations and control costs.

These efforts stand to address both immediate financial pressures and longer-term reputational risks, as communities like Loudoun County grow increasingly concerned about the energy demands associated with nearby data center development.

In December 2025, MIT Technology Review Insights conducted a survey of 300 executives to understand how companies are thinking about energy intelligence today, as well as where they’re anticipating challenges in the future.

Here are five of our most notable findings:

• Energy intelligence is becoming a universal business priority. One hundred percent of executives surveyed expect the ability to measure and strategically manage power consumption to become an important business metric in the next two years.
  
• AI workloads are already driving measurable cost increases, and the surge is just beginning. Two-thirds of executives (68%) report their companies have faced energy cost increases of 10% or more in the past 12 months due to AI and data workloads. Nearly all respondents (97%) anticipate their organization’s AI-related energy consumption will increase over the next 12-18 months.
  
• Mounting costs are the top energy-related threat to AI innovation. Half of executives (51%) rank rising costs as the single greatest energy-related risk to their digital and AI initiatives. Most companies currently tracking and attempting to optimize data center energy consumption are motivated by cost management.
  
• Organizations are responding through infrastructure optimization and energy-efficient partnerships. To address mounting energy demands, three in four leaders (74%) are optimizing existing infrastructure, while 69% are partnering with energy-efficient cloud and storage providers. More than half are also implementing AI workload scheduling (61%) and investing in more efficient hardware (56%).
  
• Closing the measurement gap is the next frontier. Most enterprises still lack the granular data needed for true energy intelligence. This gap is especially pronounced for companies relying on third-party cloud providers and managed services for their data compute and storage needs, where 71% say rising consumption-based costs originate, yet energy metrics are often opaque.

Download the full report.

This content was produced by Insights, the custom content arm of MIT Technology Review. It was not written by MIT Technology Review’s editorial staff. It was researched, designed, and written by human writers, editors, analysts, and illustrators. This includes the writing of surveys and collection of data for surveys. AI tools that may have been used were limited to secondary production processes that passed thorough human review.

When Tony Fadell started working on the iPod, usability often trumped security. The result was an iterative process. Every time someone would find a security weakness or a way to hack the device, the development group would iterate to add measures and fix the issues. Yet, flaws would frequently be found, and the secure design of the product became a moving target.

But when it came to designing a device specifically for security purposes, there could be no iterative process after rolling it out: Security had to be the number one priority. 

“As you develop these things, you’re a victim of your own development speed,” says Fadell, who developed Ledger Stax, a signing device for securing digital assets, and is now a board member at digital asset security firm Ledger. “If you introduced these features and functions without the proper review, and now customers are demanding security, you’ll realize that you should have designed it differently from the start, and it’s very hard to undo what you’ve already done.”

A critical aspect of designing secure technology, however, must be ease of use too. Without it, it is all too simple for users to make a mistake or use an unsafe workaround that undermines device protections. Think a post-it stuck to a monitor or some variation of “123456” or “admin” for passwords.

With digital asset security devices like signers—more commonly called “wallets”—such errors could lead to seriously detrimental outcomes. If, for example, a user’s private key falls into the wrong hands, bad actors can use it to steal their digital assets. Estimates suggest that around 20% of all Bitcoin—worth around $355 billion—are inaccessible to owners. One of the reasons for this is likely because they lost their private keys.

In the past, crypto devices have been notoriously difficult to use. As cryptocurrency becomes ever more popular, valuable, and mainstream—attracting greater attention from criminals as the stakes rise—designers and engineers are prioritizing both security and usability when developing digital asset devices, drawing on in-depth research to iterate.

The three components of security

Strong security models for devices like signers, which are used to secure blockchain transactions,  require three major components. First, a secure operating system. Second, a secure element to bind the software to the hardware. And third, a secure user interface. Each of which need to be frequently tested by researchers and white hat hackers to simulate real-world attacks and improve product resilience and usability.

The first two elements focus on securing the device software and hardware. Secure software has always been a problem, but one that has improved over the last decade, as security architectures and processes have been refined. Meanwhile, hardware security components have become widely available—from trusted platform modules on computers to secure enclaves in smartphones—allowing digital information to essentially be locked to a device.

For crypto signers, hardware must provide encryption capabilities. And the security of the software must be frequently tested. Ledger, for example, has a secure OS and a Secure Element that handles encryption primitives, and a secure display that prevents device takeover.

Security and usability working hand in hand

Asset recovery is a major consideration when designing signers. If recovery options are not easy to use, an owner could lose access. But if recovery processes are not secure enough, attackers could exploit the system. With SIM swapping attacks, for example, attackers can tap into a mobile communications channel used for account recovery and “recover” a victim’s password to steal their assets.

In the digital-asset ecosystem, the creation of the seed phrase, a sequence of 12 to 24 words that could act as a passphrase for wallets is an example of improving usability and security. Known more formally as Bitcoin Improvement Proposal 39 (BIP-39), the approach gives users a master password to unlock their hierarchical deterministic (HD) wallets. 

There is a lot of creative tension between the security team and the UX team that happens to achieve the proper balance between convenience and safety, Fadell says, referring to Ledger’s security research team, the Donjon. “We mock things up, we prototype things from a UX UI perspective, we walk through it, then we walk the Donjon team through it,” Fadell explains. “We push back and forth to find the absolute optimal solution to balance the two.” 

Through the research the Donjon team has conducted, Ledger designed its Recovery Key—an NFC-based physical card to back up your 24 words—to be both user-friendly and secure. “What we did, as a first in the industry, was include an NFC card,” says Fadell. “Instead of only writing it down, you can also have an NFC card called a Recovery Key. You can have multiple Recovery Keys and store them in a lockbox, a safety deposit box, or give them to someone you trust for safekeeping.”

A number of government initiatives are working to regulate this balance between security and usability. This includes the US Cybersecurity and Infrastructure Security Agency’s Secure by Design, which aims to build cybersecurity into the design and manufacture of technology products. And the UK’s National Cyber Security Centre’s Software Security Code of Practice, which outlines security principles expected of all organizations that develop or sell software. 

Enterprise security presents distinct challenges

Embedding usability and security into devices for companies adds further complexity as businesses need features such as multi-signature capabilities to protect against single points of failure, whether from external attacks or internal bad actors. 

Security design can take these requirements into account, with secure governance using multiple signatures (multisig), hardware security modules (HSMs) for key storage, trusted display systems, and other usable security capabilities.

These technologies are critically important for companies who have roles in the blockchain ecosystem. Failure to establish robust security measures can have dire consequences. In 2024, for example, unknown cybercriminals made off with more than $300 million worth of assets from DMM Bitcoin, leading the Japanese cryptocurrency platform to close six months later. Japan’s Financial Services Agency discovered severe risk management issues, including inadequate oversight, lack of independent audits, and poor security practices.

For companies, allowing a multi-stage process that involves a required number of stakeholders is critical, says Fadell. “It’s making sure that the attack vector is not just one person, and so you need to support multiple people with multiple factors on all of their devices as well,” he says. “It gets to be a real combinatoric problem.”

R&D to stay one step ahead 

To keep up with requirements and offer strong security with improved visibility, crypto firms need to invest in research and development, Fadell says. Attack labs, such as Ledger Donjon, can conduct real-world testing on specific enterprise security requirements and create scenarios to educate both management and workers of the potential threats. 

Such research and development can support device designers and engineers in their never-ending mission to balance security measures with usability so that digital asset devices can support users to safeguard their digital assets in a constantly evolving crypto and cyber landscape.

Learn more about how to secure digital assets in the Ledger Academy.

This content was produced by Insights, the custom content arm of MIT Technology Review. It was not written by MIT Technology Review’s editorial staff.

This content was researched, designed, and written by human writers, editors, analysts, and illustrators. This includes the writing of surveys and collection of data for surveys. AI tools that may have been used were limited to secondary production processes that passed thorough human review.