John Ternus made the case in his first keynote as Apple CEO that the iPhone isn't going anywhere.

The main event was the tech giant's highly anticipated first foldable phone, the iPhone Duo.

Apple is raising the price of its existing iPhone models by $100, including iPhone 16, iPhone 17, and iPhone Air.

Apple says it used AI and 3D printing in the manufacturing process for its long-awaited foldable phone.

Apple introduced Apple Reference Image to help users determine whether photos have been edited, including alterations made by AI.

Unlike early iterations of foldables, which looked like vertical slabs, Apple adopted a wider form factor that could aid in a better aspect ratio while watching videos when the device is unfolded.

The company also argued that its on-device models offer consumers more privacy.